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Sorry, the Inflation Bill won’t lower healthcare costs

World of DTC Marketing

The Inflation Reduction Act’s health insurance subsidies and drug pricing reforms will improve health care affordability for Americans but won’t do a damn thing for our overall healthcare costs, which will keep rising. This is going to lead to a lot of health problems and associated costs. One in 4 U.S. percent of U.S.

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Exploring the societal impact of digital health research and innovation

Clarivate

Discover how our combination of data-driven insights and analysis in digital health research and innovation highlight global societal impact in our latest report Digital health encompasses the use of digital technologies such as mobile apps, wearables and telemedicine, to improve health and healthcare delivery.

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AI’s role in Healthcare: Exclusive Interview with Catherine Estrampes, President & CEO at GE Healthcare

Medgadget

AI is increasingly being used in healthcare to reduce clinician workloads and improve patient outcomes. AI-powered tools can also help identify patterns in medical data that can lead to faster diagnoses and better patient outcomes. Tell us about yourself – your background and how you got to where you are today at GE Healthcare.

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HCP’s use of social media: the good and the not so good

World of DTC Marketing

The annual MM&M/Deloitte Healthcare Marketers Trend Report showed that 86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. Most HCPs go to Medscape as a “first stop” in the morning to get their healthcare news.

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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Payers are responding by creating, acquiring or fortifying provider networks and healthcare clinics of their own.

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Developments In B2B Healthcare Marketing

Scott’s Directories

The healthcare industry is pretty competitive, recording massive growth yearly. The spending in the healthcare industry increases by millions of dollars every year. Based on this, some B2B healthcare marketers may find it challenging to get the traction they need.

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How retailers and “payviders” are disrupting U.S. healthcare in 2024

Clarivate

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

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