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Sorry, the Inflation Bill won’t lower healthcare costs

World of DTC Marketing

The Inflation Reduction Act’s health insurance subsidies and drug pricing reforms will improve health care affordability for Americans but won’t do a damn thing for our overall healthcare costs, which will keep rising. This is going to lead to a lot of health problems and associated costs. One in 4 U.S. percent of U.S.

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HCP’s use of social media: the good and the not so good

World of DTC Marketing

The annual MM&M/Deloitte Healthcare Marketers Trend Report showed that 86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. Most HCPs go to Medscape as a “first stop” in the morning to get their healthcare news.

Media 294
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Lung cancer deaths decline but.

World of DTC Marketing

But it’s still the leading cause of cancer deaths. Moreover, localized lung cance r diagnoses rose to 28% in 2018 from 20% in 2013— the year that the U.S. Although lung cancer’s mortality rate has fallen, the disease is still the leading cause of cancer deaths. American Cancer Society’s ACS ).

Medicine 271
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Should doctors refuse to treat obese patients?

World of DTC Marketing

This is leading to excessive costs to out healthcare system and something needs to be done. Obese patients cost all of us more money in healthcare costs, yet our healthcare system ignored this problem. Physicians don’t have the time to really talk to patients about their weight and lack of exercise.

Doctors 250
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The current pharma business model is unsustainable

World of DTC Marketing

household income from 2009 to 2013 was $53,046, according to the United States Census Bureau, but many of the most recently approved anticancer treatments approved by the United States Food and Drug Administration (FDA) are priced well above $100,000 per year. .” This leads to a question; “where does it end?”

Pharma 210
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Personal responsibility in the obesity epidemic

World of DTC Marketing

Mike always battled weight issues, but since he went out on disability, he had gained more weight, leading to diabetes. An unhealthy diet is one of the leading risk factors for poor health and accounts for up to 45% of all deaths from these cardiometabolic diseases, the researchers noted. Dr. Natalie A. Why are we getting so obese?

Food 207
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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Payers are responding by creating, acquiring or fortifying provider networks and healthcare clinics of their own.