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Sorry, the Inflation Bill won’t lower healthcare costs

World of DTC Marketing

Congress has taken decisive action to reduce drug prices while ignoring that overall healthcare spending will be a substantial part of GNP. This is going to lead to a lot of health problems and associated costs. 1ne: A new analysis predicts that by 2030, 48.9% of adults in the United States will be obese, and 24.2% percent of U.S.

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The rise of prescription drug abuse and drug diversion

pharmaphorum

From 2010 to 2016, deaths from heroin overdoses increased rapidly, as those in the healthcare community understood the risks of opioid painkillers and reduced the number of prescriptions. There have also been numerous outbreaks of infections that stem from drug diversion activities by healthcare providers who tampered with injectable drugs.

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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

These developments, together with Walgreens’ recent rollout of Health Corners that help patients manage chronic conditions and its October 2022 announcement that it would fully acquire CareCentrix (a platform that coordinates post-acute and home care), underscore Walgreens’ plans to become a leading healthcare provider.

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Developments In B2B Healthcare Marketing

Scott’s Directories

Thankfully, B2B healthcare marketers now have access to modern digital marketing tools. With modern digital marketing tools, healthcare marketers can focus on finding quality leads without expensive expos. For instance, they can quickly get a business information database like the list of doctors in Quebec.

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Race to the finish: pharma edges closer to approval with RSV vaccines

Pharmaceutical Technology

In 2013, this changed when an NIH lab reported the structure of the RSV protein, leading to the exploration of the RSV structure in ways that were not previously possible. In those cases, healthcare providers may give preferential recommendations to monoclonal antibodies, she says.

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Branding Medical and Healthcare Websites with Content

MedCepts

Whether you’re a physician, or other healthcare provider, medical product manufacturer, or an independent healthcare consultant – unique, relevant and keyword-focused content is a critical element to add to your website. Content needs to be of interest to specific to visitors of your website. see image below).

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The price is right (or is it?): decoding price transparency data

Clarify Health

One driver of rising healthcare costs is pricing, particularly the pricing of hospital services, which have been notoriously difficult to see in advance of treatment, and even more difficult to compare across providers and networks.