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Sorry, the Inflation Bill won’t lower healthcare costs

World of DTC Marketing

Congress has taken decisive action to reduce drug prices while ignoring that overall healthcare spending will be a substantial part of GNP. This is going to lead to a lot of health problems and associated costs. 1ne: A new analysis predicts that by 2030, 48.9% of adults in the United States will be obese, and 24.2% percent of U.S.

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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

These developments, together with Walgreens’ recent rollout of Health Corners that help patients manage chronic conditions and its October 2022 announcement that it would fully acquire CareCentrix (a platform that coordinates post-acute and home care), underscore Walgreens’ plans to become a leading healthcare provider.

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AI’s role in Healthcare: Exclusive Interview with Catherine Estrampes, President & CEO at GE Healthcare

Medgadget

AI-powered tools can also help identify patterns in medical data that can lead to faster diagnoses and better patient outcomes. In a world of wearables, this can help clinicians spot changes in a patient’s condition earlier than would otherwise be possible, leading to quicker interventions that could potentially save lives.

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Developments In B2B Healthcare Marketing

Scott’s Directories

Thankfully, B2B healthcare marketers now have access to modern digital marketing tools. With modern digital marketing tools, healthcare marketers can focus on finding quality leads without expensive expos. For instance, they can quickly get a business information database like the list of doctors in Quebec.

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Branding Medical and Healthcare Websites with Content

MedCepts

Whether you’re a physician, or other healthcare provider, medical product manufacturer, or an independent healthcare consultant – unique, relevant and keyword-focused content is a critical element to add to your website. Content needs to be of interest to specific to visitors of your website. see image below).

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The price is right (or is it?): decoding price transparency data

Clarify Health

One driver of rising healthcare costs is pricing, particularly the pricing of hospital services, which have been notoriously difficult to see in advance of treatment, and even more difficult to compare across providers and networks.

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Is Your SEO Strategy Outdated? The Critical Shift to AI and Intent-Driven Search in Healthcare

Healthcare Success

Yet many healthcare organizations still rely on SEO strategies and tactics that were "best practices" a decade ago. Its no surprise that countless healthcare providers and other businesses are seeing drops in rankings and traffic after Google's Helpful Content Update. This is Stuart Gandalf leading another podcast.