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5 Core Tenets of HCP-focused Point-of-Care Marketing

PM360

For example, starting in 2015 at Ogilvy, I watched companies that had been using print materials in doctors’ offices begin switching to large electronic tablets in waiting and exams rooms that displayed information for multiple brands.

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AUTHENTIC PATIENT VOICE: BOT TO TROT AI Steps Up to Transform Healthcare

PM360

When singer-songwriter Randy Travis survived a near-fatal stroke in 2013, he was left with numerous physical challenges, the cruelest of which was limited singing and speaking ability. One step in this direction is DrugGPT, a tool that has been rolled out to doctors in the UK.

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Biogen’s $900 million settlement signals scrutiny on speaker fees

Pharmaceutical Technology

As per the US Department of Justice, Biogen paid remuneration in the form of training and consulting fees and speaker honoraria, to induce physicians to prescribe the company’s drugs, in violation of the Anti-Kickback Statute. At the same time, companies need to prioritize their compliance programs. Biogen’s activity in multiple sclerosis.

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AI’s role in Healthcare: Exclusive Interview with Catherine Estrampes, President & CEO at GE Healthcare

Medgadget

For example, AI algorithms can be biased due to the data they are trained on, which can lead to inaccurate results. and Canada, and in 2013 my responsibilities expanded to lead the Central Corridor $2.5B Algorithms can be used to detect changes in medical images that may be too subtle or difficult for humans to detect. business unit.

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Will A.I. Replace the Medical Sales Workforce and Surgeons? With Edouard Saget

Evolve Your Success

The difference is that our algorithm was trained to do all the human was doing. The reality is you train your AI. You have to train it. You can’t just train on good and good only. A margin of error exists. Now we do differently. The image is still produced by an X-ray machine. A system needs to be able to see both.

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The Enterprising Sterile Processing Podcaster With Hank Balch

Evolve Your Success

They had some certification training programs. I finally got on LinkedIn in 2013, and that’s when I decided if the content isn’t out there yet, I’m going to start creating some. If there are any doctors reading this, they will be like, “Suck it up, sissy.” I was shocked that there was almost nothing out there.