Remove 2013 Remove Doctors Remove Sales
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How Pharma Companies Can Benefit from eatNgage

eatNgage

Virtual Sales. Virtual Sales. The implementation of the Sunshine Act in 2013, was a game changer for the pharmaceutical sales process. Research has shown that doctors who are treated to a meal by pharmaceutical reps, are more likely to prescribe the promoted drug. Virtual Events. Virtual Happy Hour. For Guests.

Pharma 52
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HCP’s use of social media: the good and the not so good

World of DTC Marketing

HCPs are also connecting more than ever: one study showed that HCP posts about healthcare increased from 10% in 2013 to 50% in 2019. Millennials value engagement over sales talk and want to build relationships with pharma companies that return their trust. 33 Even now, nearly 70% of all HCPs are digital natives.

Media 294
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Will A.I. Replace the Medical Sales Workforce and Surgeons? With Edouard Saget

Evolve Your Success

In the changing balance between innovation and tradition, medical sales succeeds with personal connection, persistence, and the commitment to link technology and patient care. For today’s episode, we have Edouard Saget to discuss the big question: Will AI replace medical sales workforce and surgeons? Tune in to find out!

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Novartis agrees $245m settlement over Exforge generics delay

pharmaphorum

The FDA granted full approval to Par’s generic on 28 March, 2013. According to court documents cited by Reuters, annual sales of Exforge in the US were over $400 million before generic versions reached the market.

Retail 52
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Developments In B2B Healthcare Marketing

Scott’s Directories

For instance, they can quickly get a business information database like the list of doctors in Quebec. This would be helpful information in their marketing strategies for converting doctors into customers. They can also take advantage of modern marketing trends to boost sales.

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Make Programmatic the Foundation of Your Omnichannel Approach

PM360

If you only want to reach these doctors and you have significant spend in one location, you run the risk of reaching those National Provider Identifiers (NPIs) too frequently, which can have negative consequences. I wasn’t always this way but working agency side at three of the big holding companies, I began to see shifts as early as 2013.

Media 95
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Personal responsibility in the obesity epidemic

World of DTC Marketing

After a visit to his doctor, he found out that he had diabetes and was immediately put on medication. ” Roughly 40% of all US cases of incident diabetes during 2013-2016 were directly attributable to obesity , a finding that further solidifies the major etiologic role for obesity in the current American diabetes epidemic.

Food 207