World of DTC Marketing

MARCH 28, 2021

IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. Susan knew she needed to lose weight, especially when her doctor told her that her A1C indicated that she was prediabetic.

Doctors 250

Doctors Patients Insurance Physicians 250

World of DTC Marketing

AUGUST 9, 2021

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. According to Sermo, two-thirds of physicians spend at least an hour on social media, with an average daily use of two hours and twenty-two minutes.

Media 294

Media Physicians Pharma Marketing 294

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? We have to make sure patients are getting adequate care.”.

Patients 98

Patients Prescription Doctors Education 98

eatNgage

FEBRUARY 15, 2022

The implementation of the Sunshine Act in 2013, was a game changer for the pharmaceutical sales process. Increase the number of virtual meetings with physicians. Research has shown that doctors who are treated to a meal by pharmaceutical reps, are more likely to prescribe the promoted drug. Easy Sunshine Act Compliance.

Pharma 52

Pharma Physicians Doctors Pharmaceutical Sales 52

Scott’s Directories

APRIL 30, 2022

For instance, they can quickly get a business information database like the list of doctors in Quebec. This would be helpful information in their marketing strategies for converting doctors into customers. For instance, they can get the list of doctors in Quebec and create more effective strategies to attract their target audience.

Healthcare 40

Healthcare Healthcare Marketing Doctors 40

PM360

MAY 15, 2023

The EHR is the Holy Grail of POC Messaging (At Least for Now) Reaching HCPs while they’re prescribing is the epitome of physician messaging. These digital wallboards had a smaller footprint within the doctors’ offices, but delivered the messages with much more dynamic effect.

Marketing 52

Marketing Electronics Doctors Physicians 52

Pharmaceutical Technology

OCTOBER 5, 2022

As per the US Department of Justice, Biogen paid remuneration in the form of training and consulting fees and speaker honoraria, to induce physicians to prescribe the company’s drugs, in violation of the Anti-Kickback Statute. At the same time, companies need to prioritize their compliance programs. Biogen’s activity in multiple sclerosis.

Government 59

Government Specialization Physicians Education 59