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Should doctors refuse to treat obese patients?

World of DTC Marketing

IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. This is leading to excessive costs to out healthcare system and something needs to be done. In another words our diet is killing us.

Doctors 250
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HCP’s use of social media: the good and the not so good

World of DTC Marketing

HCPs are also connecting more than ever: one study showed that HCP posts about healthcare increased from 10% in 2013 to 50% in 2019. A leading pharma company recently sponsored a series of Q&A around the use of their new cancer drug. 33 Even now, nearly 70% of all HCPs are digital natives.

Media 294
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Developments In B2B Healthcare Marketing

Scott’s Directories

With modern digital marketing tools, healthcare marketers can focus on finding quality leads without expensive expos. For instance, they can quickly get a business information database like the list of doctors in Quebec. This would be helpful information in their marketing strategies for converting doctors into customers.

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Personal responsibility in the obesity epidemic

World of DTC Marketing

After a visit to his doctor, he found out that he had diabetes and was immediately put on medication. Mike always battled weight issues, but since he went out on disability, he had gained more weight, leading to diabetes. And that’s leading us to chow down more than we would if we were home. Dr. Natalie A.

Food 207
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Targeting tumours with novel radiopharmaceuticals

European Pharmaceutical Review

Can you share an update on the clinical trial for your lead candidate? He attended the College of the Holy Cross studying Mathematics and Physics and went on to receive his doctorate from the University of Arizona in Applied Mathematics under Professor Harrison H. Barrett at the Center for Gamma Ray Imaging.

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5 Core Tenets of HCP-focused Point-of-Care Marketing

PM360

For example, starting in 2015 at Ogilvy, I watched companies that had been using print materials in doctors’ offices begin switching to large electronic tablets in waiting and exams rooms that displayed information for multiple brands. This is a synthesis of the growing research applying nudges in healthcare.

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AI’s role in Healthcare: Exclusive Interview with Catherine Estrampes, President & CEO at GE Healthcare

Medgadget

AI-powered tools can also help identify patterns in medical data that can lead to faster diagnoses and better patient outcomes. In a world of wearables, this can help clinicians spot changes in a patient’s condition earlier than would otherwise be possible, leading to quicker interventions that could potentially save lives.