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Sorry, the Inflation Bill won’t lower healthcare costs

World of DTC Marketing

A Journal of the American Medical Association ( JAMA ) study investigated how five key factors were associated with healthcare increases from 1996 to 2013: Service price and intensity Population growth Population aging Disease prevalence or incidence Medical service utilization. Finally, there are healthcare administrative costs.

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Developments In B2B Healthcare Marketing

Scott’s Directories

The healthcare industry is pretty competitive, recording massive growth yearly. The spending in the healthcare industry increases by millions of dollars every year. Based on this, some B2B healthcare marketers may find it challenging to get the traction they need. These social platforms allow B2B marketers to run ads.

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Biogen’s $900 million settlement signals scrutiny on speaker fees

Pharmaceutical Technology

In 2009, former Biogen employee Michael Bawduniak filed a lawsuit claiming that Biogen had violated the False Claims Act and the Anti-Kickback Statute by providing millions of dollars to healthcare providers (HCPs) as an incentive to prescribe three of its multiple sclerosis (MS) drugs.

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US legislative update: takeaways for European pharma

European Pharmaceutical Review

Under two other pending bills – House of Representatives Bill 2883, titled Stop Stalling Access to Affordable Medications, and Senate Bill 1425, titled Stop STALLING 4 Act – it would be unfair competition to submit an “objectively baseless petition” to the FDA in an attempt to interfere with a competitor’s application to market a drug.

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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

After Walgreens upped its ownership stake in the primary-care company VillageMD from 30 to 63 percent and then announced plans to operate 1,000 clinics by 2027, the writing was on the wall: to stay competitive and manage costs in CVS’ newly integrated Aetna plan, CVS could benefit by making a larger bid for primary care of its own.

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The price is right (or is it?): decoding price transparency data

Clarify Health

One driver of rising healthcare costs is pricing, particularly the pricing of hospital services, which have been notoriously difficult to see in advance of treatment, and even more difficult to compare across providers and networks. You can learn more about Clarify’s presence at HIMSS23 here: [link].

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Branding Medical and Healthcare Websites with Content

MedCepts

Unique, relevant and quality content will provide the medical and healthcare related business a competitive edge. Website content will provide some of the best results when you provide relative content of interest to your readers. Building Your Brand with Niche Content. see image below).