470% price increases
World of DTC Marketing
MAY 26, 2021
AbbVie has also raised the price of Imbruvica by 82% since launching the drug in 2013. For a patient taking 3 tablets daily, the annual net price of Imbruvica increased from $72,587 in 2013 to $115,533 in 2017 (the last year for which AbbVie provided the Committee data). billion in 2013—the year it separated from Abbott—to $16.1
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