World of DTC Marketing

SEPTEMBER 29, 2021

According to the CDC, in 2012, 25.5% What happens when someone loses the will to live because they are tired of dealing with chronic health conditions and prescription drugs that have nasty side effects? How patients fare after being diagnosed with chronic illnesses depends a lot more on them than on their doctors.

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Pharmaceutical Technology

MAY 25, 2023

The biobank will work in parallel with the MHRA’s Yellow Card website, which is used for reporting adverse events and side effects caused by medicines and medical devices, per the 25 May announcement. Side effects due to drugs are responsible for one in every 16 hospital admissions in the UK, based on the announcement.

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PM360

JULY 26, 2022

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available.

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PM360

OCTOBER 24, 2022

received FDA approval for once-daily GEMTESA—the first new oral OAB medication approved by the FDA since 2012. The treatment gap is evident: of those 30 million Americans with OAB, only 16 million have seen a doctor about the condition and only three million people are on treatment at any given time.

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Pharmaceutical Representative Training

JUNE 22, 2024

Preventing Misuse: Strict regulations are required to stop the improper use and abuse of drugs, especially those that have strong side effects or the potential to become addictive. Case Summary: In 2020, this company agreed to pay $678 million to settle allegations that it violated the False Claims Act by paying kickbacks to doctors.

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Contrarian Sales Techniques

FEBRUARY 26, 2023

There was an article that examine the market for generic medicines in the Malaysia, following the introduction of the first generic patent in 2010 and the introduction of generic patent law in 2012. There are some countries in the world that do not require waiting for patent expiration to produce a generic version of a drug.

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