Remove 2012 Remove Doctors Remove Physicians
article thumbnail

Do patients care about accelerated approval drugs?

World of DTC Marketing

The program was codified into law under the Food and Drug Safety and Innovation Act (FDASIA) in 2012. Of course, they should, but in the end, it’s going to come down to trust in their doctor and the FDA. Do patients care? The answer to that would be “no.” of approvals), cancer (35.6%), and other rare diseases (24.7%).

Patients 200
article thumbnail

Improving Patient Portal Engagement with Pharma Content

PM360

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. However, only 32% of patients trust pharma-developed apps.

Pharma 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Adapt Your Marketing Now That Private Practice Has Become an “Endangered Species”

Healthcare Success

We’re living through a seismic shift in how physicians deliver medical care in the United States. . Here’s a brief timeline: In 2012, 60.1% percent of physicians worked in physician-owned practices. of physicians remain in private practice! Private Practice Physicians: The Numbers Then and Now.

article thumbnail

Capital Equipment To Medtech Marketing With Omar Khateeb Part 2

Evolve Your Success

The way social media can help is that these doctors and CEOs of hospitals, even you and I, are consumers. It’s the same with physicians and surgeons. All these things have nothing to do with doctors, physicians are showing up and watching that stuff and commenting. Physicians are looking for opportunities to consult.

Marketing 130
article thumbnail

Battling breast cancer with precision medicine

pharmaphorum

It was the summer of 2012 and I had just turned 37, my son was about to celebrate his first birthday and my daughter had just started school. However, by November, the pain was so intense I knew I had to make an appointment with my primary care physician. I was referred to my first team of doctors by my primary care physician.

article thumbnail

Capital Equipment To MedTech Marketing With Omar Khateeb Part 1

Evolve Your Success

In 2012, I decided to leave medical school. Were you in business in 2012? There are two doctor offices in my hometown, which is extremely humbling because every time I walked in after I got abused by the front desk, they realized, “This is Omar Khateeb. In 2012, I got in at the first robotics spine company.

Marketing 130
article thumbnail

The Traditional Pharma Model Isn’t Working – It’s Time to Evolve!

PharmaKinnex

The pharmaceutical industry of 2022 is very different from the space that we all knew in 2012, 2016, or even 2020. After decades of in-person meetings, dinners, lavish events, and speaking engagements, the pharma landscape has shifted away from friendly relationships between doctors and representatives. August 23, 2022.

Pharma 52