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The Role of Certified Pharmaceutical Representatives in the Shifting Sales Landscape

Pharmaceutical Representative Training

Case Summary: In 2020, this company agreed to pay $678 million to settle allegations that it violated the False Claims Act by paying kickbacks to doctors. The settlement covered misconduct related to several drugs, including promoting antidepressants for unapproved uses in children (Department of Justice, 2012). link] Reuters.

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The Traditional Pharma Model Isn’t Working – It’s Time to Evolve!

PharmaKinnex

The Traditional Pharma Model Isn’t Working – It’s Time to Evolve! The pharmaceutical industry of 2022 is very different from the space that we all knew in 2012, 2016, or even 2020. Are Pharma Sales Representatives “Over?” August 23, 2022. dstansberry@costellocreativegroup.com.

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