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Digital health is overrated but there is a future

World of DTC Marketing

From mobile medical apps and software that support the clinical decisions doctors make every day to artificial intelligence and machine learning, digital technology has been driving a revolution in health care. However, doctors should embrace patients who are keen to manage their chronic conditions and support them.

Doctors 291
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Do patients care about accelerated approval drugs?

World of DTC Marketing

The program was codified into law under the Food and Drug Safety and Innovation Act (FDASIA) in 2012. Of course, they should, but in the end, it’s going to come down to trust in their doctor and the FDA. Should patients be made aware that the drug they are being prescribed is an “accelerated approval drug”?

Patients 200
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Quality of life in patients with chronic health conditions

World of DTC Marketing

According to the CDC, in 2012, 25.5% How patients fare after being diagnosed with chronic illnesses depends a lot more on them than on their doctors. of US adults had multiple (?2) When I tried to talk to her to get the treatment, she told me she was just “tired” She was tired of fighting every day.

Patients 199
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The need for mental healthcare is great

World of DTC Marketing

The national rate of suicidal ideation among adults has increased every year since 2011-2012. Every new doctor and therapist a patient visits must be given a copy of those laws that the patient must read and sign. Suicidal ideation continues to increase among adults in the U.S. who are going untreated. These laws are called HIPPA.

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UK agency pilots biobank to study links between genetics and drug side effects

Pharmaceutical Technology

This would ideally allow doctors to use rapid genomic screening tests that can help them to select the safest potential treatment for a patient. The 100,000 Genomes Project was initially announced in December 2012, with Genomics England being launched later in July 2013.

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Whistleblower gets $250m as Biogen settles US kickbacks case

pharmaphorum

Biogen has finalised a $900 million payment to settle a whistleblower lawsuit claiming that it paid kickbacks to US doctors to prescribe its multiple sclerosis drugs. The suit was filed in 2012 by Bawduniak, acting on behalf of the US government.

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Battling breast cancer with precision medicine

pharmaphorum

It was the summer of 2012 and I had just turned 37, my son was about to celebrate his first birthday and my daughter had just started school. Although I had stopped breastfeeding three months earlier, my doctor was convinced I was suffering from a bad case of mastitis – an inflammation usually caused by breastfeeding. A second opinion.