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“Game-changing” obesity drug over-promising?

World of DTC Marketing

Novo Nordisk has admitted that it would not be able to keep up, adding that it would likely take until early 2022 for the supply to stabilize and that some patients “are experiencing an approximate one month or longer delay in filling prescriptions for Wegovy.” Click to Tweet.

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Voice is Becoming the Loudest Tool in the Exam Room

PM360

The line from the 2011 Pixar “Cars” sequel (trust me, as a parent of two, I have seen it countless times) points to the practical implication for voice technology. Health systems are signing off on network-wide solutions that use AI companions to record conversations, compile EHR notes, and even order tests and prescriptions.

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PM360 2022 Trailblazer Awards Supplier/Vendor of the Year GoodRx

PM360

Through the GoodRx App, savings cards, and their website, GoodRx has saved Americans over $35 billion on prescriptions and avoid $60 million in hospitalization costs since 2011. These scholarships include Equity in Pharmacy, Future Black Physicians, and Physician Associates and Nurses for Change.

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Specialty Treatments Require a New Approach to Affordability

PM360

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Figure 1: Share of net spending for specialty and traditional prescription medications. The Uses—and Costs—of Specialty Treatments Keep Rising A U.S.

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The era of “consumer healthcare”?

World of DTC Marketing

After a series of abortive attempts to tiptoe into the health business—as with Google’s short-lived platform for personal health data, scrapped in 2011—the technology giants are finally finding their feet. Telehealth offers benefits for skipping routine visits, but physicians need to buy in that it won’t compromise outcomes.

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THE PM360 TRAILBLAZER AWARD WINNER – Supplier/Vendor of the Year – GoodRx

PM360

Since 2011, they have helped Americans save over $75 billion on medications, bridging gaps in traditional insurance coverage and enabling over 100 million prescriptions annually. These scholarships include Equity in Pharmacy, Future Black Physicians and Physician Associates, and Nurses for Change.

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Ep. 003 – Ritesh Patel Podcast Transcript

Pharma Marketing Network

At the moment, it started off with, you know, five 8 10 million in 2011. And the number of deals that are going up, sort of number of deals that are being done are also going up from a high of 300 in 2011, to about 800 deals in 2018. And it’s gone up to about 30 million. So we’ve seen the deals are becoming larger.

Pharma 52