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“Game-changing” obesity drug over-promising?

World of DTC Marketing

” One has to wonder if physicians are warning patients that Wegovy is NOT a miracle cure for obesity but must be taken with a strict diet and increased exercise. Suppose you consume high energy, particularly fat and sugars, but do not burn off the energy through exercise and physical activity. Click to Tweet.

Insurance 271
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Amendments Set to Clear Ambiguity

Pharmaceutical Technology

Pharmaceutical companies dealing with the US will be closely watching the debate surrounding a proposed revision by the Senate which could see the watering down of some requirements, and an increase in others, under its Physician Payments Sunshine Act (S.2029). The benefits for the industry of adhering to the Act should not be overlooked.

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The Caregiver Vertical: How Pharma Engages

Pharma Marketing Network

Members of a multidisciplinary care team may include physicians, nurses, pharmacists, radiologists, dieticians…the list goes on. But one key member is often omitted: the patient’s caregiver. With an estimated 65 million people serving as caregivers, 1 the role is now a factor in an ever-increasing list of healthcare priorities. February 2019.

Pharma 98
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Voice is Becoming the Loudest Tool in the Exam Room

PM360

The line from the 2011 Pixar “Cars” sequel (trust me, as a parent of two, I have seen it countless times) points to the practical implication for voice technology. “Everything is voice activated these days.”

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ESMO 2022: neoadjuvant or adjuvant immunotherapy for locally advanced cancers?

Pharmaceutical Technology

With success in the metastatic setting, pharma companies, researchers and physicians have invested heavily in exploring the use of immune checkpoint inhibitors (ICIs) for the treatment of locally advanced disease, hoping to increase response rates and prevent disease progression.

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Why Are Patients So Angry? Plus, Frontliner Tips for Health Leaders

Healthcare Success

The rate of injuries from violent attacks against medical professionals grew by 63% from 2011 to 2018. To be clear, workplace violence experienced by healthcare workers predates the pandemic. However, these numbers escalated in 2020, along with the COVID-19 pandemic. Why are people so angry and rude? How did we get here?

Patients 109
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PM360 2022 Trailblazer Awards Supplier/Vendor of the Year GoodRx

PM360

Through the GoodRx App, savings cards, and their website, GoodRx has saved Americans over $35 billion on prescriptions and avoid $60 million in hospitalization costs since 2011. These scholarships include Equity in Pharmacy, Future Black Physicians, and Physician Associates and Nurses for Change. Innovation.