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“Game-changing” obesity drug over-promising?

World of DTC Marketing

” One has to wonder if physicians are warning patients that Wegovy is NOT a miracle cure for obesity but must be taken with a strict diet and increased exercise. Suppose you consume high energy, particularly fat and sugars, but do not burn off the energy through exercise and physical activity. Click to Tweet.

Insurance 271
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Amendments Set to Clear Ambiguity

Pharmaceutical Technology

Pharmaceutical companies dealing with the US will be closely watching the debate surrounding a proposed revision by the Senate which could see the watering down of some requirements, and an increase in others, under its Physician Payments Sunshine Act (S.2029). The benefits for the industry of adhering to the Act should not be overlooked.

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Voice is Becoming the Loudest Tool in the Exam Room

PM360

The line from the 2011 Pixar “Cars” sequel (trust me, as a parent of two, I have seen it countless times) points to the practical implication for voice technology. “Everything is voice activated these days.”

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The Caregiver Vertical: How Pharma Engages

Pharma Marketing Network

Members of a multidisciplinary care team may include physicians, nurses, pharmacists, radiologists, dieticians…the list goes on. But one key member is often omitted: the patient’s caregiver. With an estimated 65 million people serving as caregivers, 1 the role is now a factor in an ever-increasing list of healthcare priorities. February 2019.

Pharma 98
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What A Field Clinical Engineer In Neuromodulation Sales Does With Blake Williams

Evolve Your Success

The perfect blend of persistent dedication, a heartwarming touch of southern hospitality, and an innate understanding of the needs of both physicians and patients. I moved up right around 2011. They lacked those people because we know a lot about the technology and how to interact with physicians so they bring us over.

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ESMO 2022: neoadjuvant or adjuvant immunotherapy for locally advanced cancers?

Pharmaceutical Technology

With success in the metastatic setting, pharma companies, researchers and physicians have invested heavily in exploring the use of immune checkpoint inhibitors (ICIs) for the treatment of locally advanced disease, hoping to increase response rates and prevent disease progression.

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Why Are Patients So Angry? Plus, Frontliner Tips for Health Leaders

Healthcare Success

The rate of injuries from violent attacks against medical professionals grew by 63% from 2011 to 2018. To be clear, workplace violence experienced by healthcare workers predates the pandemic. However, these numbers escalated in 2020, along with the COVID-19 pandemic. Why are people so angry and rude? How did we get here?

Patients 105