The Caregiver Vertical: How Pharma Engages
Pharma Marketing Network
MARCH 25, 2022
With an estimated 65 million people serving as caregivers, 1 the role is now a factor in an ever-increasing list of healthcare priorities. If caregiving is positioned as an essential service and caregivers are counted among healthcare’s front-line service providers, 4 does it follow caregivers are a viable healthcare vertical?
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