2011 Healthcare Healthcare Provider 
World of DTC Marketing
AUGUST 19, 2022
The Inflation Reduction Act’s health insurance subsidies and drug pricing reforms will improve health care affordability for Americans but won’t do a damn thing for our overall healthcare costs, which will keep rising. A staggering 85% of healthcare costs in the U.S. Finally, there are healthcare administrative costs.
Medico Reach
AUGUST 18, 2022
The healthcare sector has seen a few developments over the years. Tempus began with the goal of incorporating artificial intelligence and data science into the healthcare industry. As a matter of fact, Kyruus now connects around 300,000 medical providers with over 90 million members across the US. Wondering what that is?
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PM360
JUNE 29, 2022
The line from the 2011 Pixar “Cars” sequel (trust me, as a parent of two, I have seen it countless times) points to the practical implication for voice technology. While this sort of innovation might not be a surprise in the automotive category, its breadth of functional benefits for patients and healthcare providers (HCPs) might be.
pharmaphorum
JANUARY 12, 2023
From 2010 to 2016, deaths from heroin overdoses increased rapidly, as those in the healthcare community understood the risks of opioid painkillers and reduced the number of prescriptions. There have also been numerous outbreaks of infections that stem from drug diversion activities by healthcare providers who tampered with injectable drugs.
pharmaphorum
AUGUST 22, 2022
Jack Torrance, investment specialist for Baillie Gifford’s Health Innovation Fund, tells us how the organisation ensures its investments will have the most significant positive impact on all stakeholders within the healthcare ecosystem. . The status quo in the healthcare sector is an antiquated and fossilised model, Torrance says.
PM360
OCTOBER 24, 2022
GoodRx’s mission is to provide Americans—regardless of income or insurance status—the knowledge, choice, and care they need to stay healthy by improving access to affordable healthcare. Trusted by over 100 million patients and 825,000 providers, GoodRx ranks #1 in consumer trust of digital healthcare brands. Innovation.
PM360
JUNE 11, 2022
Traditionally, the role of Medical Affairs is to generate scientifically accurate content for disease state education or on-labeling messages to healthcare providers (HCPs). Why Focus on Medical Affairs? Dr. Chu also notes that a failure to incorporate patients into the process can prove detrimental to a product’s success. “In
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