2011 Healthcare Provider Prospecting 
Cadensee
JULY 26, 2021
So, this was a prospective, randomized, double blind, placebo-controlled study. When it comes to real marketing, usually we hire nutritionists and dietitians who are doing that work and really promoting the products with healthcare providers, mostly in the US. Her previous venture PolyTouch Medical was acquired back in 2011.
Pharmaceutical Technology
JANUARY 6, 2023
This class-action litigation specifically focused on a 2011 licensing agreement between the two companies. As per the release, the study acted as a cover for improper payments to healthcare providers who, Novartis Greece employees admitted, were under the belief that they were receiving this money to prescribe more Novartis’ drugs.
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