PM360

OCTOBER 24, 2022

Through the GoodRx App, savings cards, and their website, GoodRx has saved Americans over $35 billion on prescriptions and avoid $60 million in hospitalization costs since 2011. GoodRx has recently created unique tools for healthcare providers to better care for their patients.

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PM360

JUNE 29, 2022

The line from the 2011 Pixar “Cars” sequel (trust me, as a parent of two, I have seen it countless times) points to the practical implication for voice technology. While this sort of innovation might not be a surprise in the automotive category, its breadth of functional benefits for patients and healthcare providers (HCPs) might be.

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PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Since GoodRx’s founding in 2011, we’ve seen firsthand that specialty brand drugs continue to have additional, more complex access and affordability barriers.

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PM360

JUNE 11, 2022

Traditionally, the role of Medical Affairs is to generate scientifically accurate content for disease state education or on-labeling messages to healthcare providers (HCPs). Why Focus on Medical Affairs? Dr. Chu also notes that a failure to incorporate patients into the process can prove detrimental to a product’s success. “In

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Cadensee

JULY 26, 2021

I'm assuming there's physicians involved, and nutritionists. When it comes to real marketing, usually we hire nutritionists and dietitians who are doing that work and really promoting the products with healthcare providers, mostly in the US. Her previous venture PolyTouch Medical was acquired back in 2011.

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