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In 2010, he launched OrthoNOW®, the first immediate orthopedic care center in South Florida, later franchising the concept, which can now be licensed to orthopedic colleagues and healthcare systems. This international meeting was held at the renowned Miami Anatomical Research Center (M.A.R.C.), which Badia co-founded in 2005.
The idea of trying to sell and influence hospitals and physicians using social media was a joke, but the data said otherwise. I would say that the last thing is that it came to a head where I proved that model at Potrero Medical because Joe Urban was a very visionary CEO. When we think of medicalsales, this is a very vast field.
They’re turning to street drug makers, which are using fentanyl in a lot of these medications or other medications in a lot of these drugs that are making it worse for people killing people and making the addiction ten times worse. I remember back in my pharmaceutical salesrep days and I’m talking as far as 2009 or 2010.
In this episode, we get into that career that he’s doing now, how people that want to get into the medicalsales space should approach medicalsalesreps and the right types of questions they could ask, and we get into something that’s very pronounced in medical device sales, medical device sales burnout.
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