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Do patients care about accelerated approval drugs?

World of DTC Marketing

85% of accelerated approvals from 2010 to 2020 were for oncology indications. Of course, they should, but in the end, it’s going to come down to trust in their doctor and the FDA. of approvals), cancer (35.6%), and other rare diseases (24.7%). Since then, accelerated Approval has shifted focus to oncology drugs.

Patients 200
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Personal responsibility in the obesity epidemic

World of DTC Marketing

After a visit to his doctor, he found out that he had diabetes and was immediately put on medication. Mike always battled weight issues, but since he went out on disability, he had gained more weight, leading to diabetes. And that’s leading us to chow down more than we would if we were home. In 2010, 15.1%

Food 207
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Top 10 Best Telemedicine Companies in the USA

Medico Reach

Understandably, almost 30% of Americans skipped all doctor visits last year, given the spiraling price of healthcare and the increasing complexity of our daily lives. MDLive is a leading virtual on-demand healthcare service provider. Doctor on Demand Headquarters: San Francisco, California Revenue: $75.9

Doctors 40
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How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities

PM360

1 And, on average , the FDA approved 60% more drugs between 2010-2019 than the yearly average over the previous decade. At the same time, MSLs are being asked to help inform brand strategy with their learnings from talking to leading healthcare professionals. If you apply the right AI engines, you will get increasingly better insights.

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6 Crucial & Updated Medical Device Marketing Strategies

Healthcare Success

The Patient Protection and Affordable Care Act of 2010 has increased access to healthcare services for previously uninsured populations. Analyzing your data and creating buyer personas to support your data will help you better understand your target audience, increase leads, and improve your inbound medical device marketing strategy.

Medical 70
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How to Market Sensitive Healthcare Topics: A Guide

Healthcare Success

She elaborated, “My doctor helps me with hormone therapy, and I work out five days a week at a boot camp. While the healthcare industry still has a long way to go, several leading organizations have responded to cultural and societal changes, challenged stereotypes, and railed against the stigma, helping pave the way toward acceptance.

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Fatty liver disease: With little early detection, more challenging drug development

pharmaphorum

That was until my doctors stunned me with the news that I had cirrhosis caused by non-alcoholic steatohepatitis, or NASH, a severe form of fatty liver disease that often has few or no symptoms until very late stages. Also, NASH is now the leading cause in woman for being listed for a liver transplant. About the Author.