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The current pharma business model is unsustainable

World of DTC Marketing

Although COVID-19 has slowed the growth of drug sales, the oncology market’s total growth is driven by the targeted drugs in oncology. While that sounds encouraging, most cancer drugs launched between 2009 and 2014 cost more than USD 100,000 annually. ASH Clinical News takes it a step further.

Pharma 210
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Pharma is in acquisition mode but small biotechs hurting for money

World of DTC Marketing

This study included 63 of 355 new therapeutic drugs and biologic agents approved by the US Food and Drug Administration between 2009 and 2018. Adding sales and medical support staff is expensive, not to mention the cost of “marketing” the drug to patients and consumers.

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470% price increases

World of DTC Marketing

Humira’s net price—which subtracts discounts and rebates—increased by 110% between 2009 and 2018, from $16,663 per year to $35,041 per year. Contrary to the stated purpose of the ODA, AbbVie sought orphan drug protections for Humira even though it was a blockbuster drug with billions of dollars in sales each year.

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The Fastest Growing Companies in Boston Hiring For Sales

CloserIQ

Boston is emerging as one of the hottest startup cities in the country, which is great news for sales professionals. These companies are all backed by venture capital and are currently hiring in sales roles. This is by no means an exhaustive list, but here are some great companies to consider for your next sales job. ProfitWell.

Sales 76
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The PM360 Trailblazer Awards 2022 Finalists

PM360

The Trailblazer Awards were established in 2009 to recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences. The finalists are in for PM360’s 14 th annual Trailblazer Awards. HCP EDUCATION. SELF-PROMOTION.

Education 105
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Gaining Power Through Evidence-Based Selling

MedReps

When it comes to making sales in the medical equipment and pharmaceutical industry, there are several different techniques. There are plenty of successful sales reps who swear by it, so learning how to utilize this method can give you the upper hand against the competition. 30% liked the materials handed to them by their sales reps.

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Qualitative Benefits of Strategic Planning

Medical Device Success

This is the second in a series of posts about Strategic Marketing and Sales Planning. BUT, you are beginning to wonder if good planning may lead to increased revenues, more targeted marketing, enhanced sales activity, etc. Perhaps your company is struggling in the wake of the 2009 economic downturn. You have a lot on your plate.