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Physicians, nurses and their respective assistants spend their time reading up on the most recent studies to see if they can find something that works better for their patients than what they’re currently doing or using. 85% wanted the sales reps they dealt with to have specific specialties and better training.
What led me to that was a long career as a med device rep in the cardiovascular world launching products for big companies like several startup companies, transformational cardiovascular technology, building sales teams and creating distributors internationally. We syndicate, which means we sell shares for physicians to invest.
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