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Airways Flight 1549 in January 2009, when it hit a flock of geese, disabling both its engines. An Identity Crisis in PharmaceuticalSales? Today in pharma, people are asking a similar question: In an era of unprecedented technology, is there still value in the human sales rep? This is how we solve the identity crisis.
I remember back in my pharmaceuticalsales rep days and I’m talking as far as 2009 or 2010. Years ago, doctors were writing prescriptions and lots of them were helping. It’s a revenue stream meaning they’re driving the Suboxone prescriptions but why is that a bad thing? I came on board a few years ago.
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