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The current pharma business model is unsustainable

World of DTC Marketing

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. Biogen’s failure should be a warning to other pharma companies. It should be a warning to other pharma companies. Now Biogen is a shell of a company selling off assets to survive.

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Common sense approach to the pharma industry

World of DTC Marketing

Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. The headline and byline in a Times editorial said it all “Don’t Fall for Big Pharma’s Savior Act, Heroic work went into the development of the coronavirus vaccines.

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Thursday pharma headlines

World of DTC Marketing

prescriptions of finasteride, as the drug is known, for hair loss increased to over 2.4 As early as 2009, Merck knew of more than 200 reports of depression, including suicidal thoughts, in men taking Propecia, according to an internal “risk management” assessment from that year. Newly unsealed court documents show that Merck and U.S.

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Effective Pharma Ad Types & Stats

Pharma Marketing Network

“Direct-to-Consumer Advertising of Prescription Drugs.” “The Impact of Direct-to-Consumer Advertising on Prescription Drug Spending.” ” Pharmacy and Therapeutics, 2009. .” ” Pharmacy and Therapeutics, 2009. . “Pharmaceutical Advertising Spending in the US.”

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Bridging the healthcare digital divide: a gradual approach to adopting ePI

European Pharmaceutical Review

It emphasises its ability to make information interoperable with electronic health systems such as e-prescription and electronic health records. Proposal for a Directive of the European Parliament and of the Council on the Union code relating to medicinal products for human use, and repealing Directive 2001/83/EC and Directive 2009/35/EC.”

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Race to the finish: pharma edges closer to approval with RSV vaccines

Pharmaceutical Technology

During the 2009–19 period, children in the US ages five years and younger accounted for 58, 000 annual RSV-related hospitalisations and 100–500 annual deaths. The post Race to the finish: pharma edges closer to approval with RSV vaccines appeared first on Pharmaceutical Technology.

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Frontiers Health Steering Committee spotlight – Paul Tunnah

pharmaphorum

Instead, he shifted to consulting and, after a period of time, the launch of pharmaphorum in 2009. “[My] Pharma and digital health: a modern-day partnership. Looking to the future, Tunnah sees a changing role for pharma in digital transformation. And, actually, the answer in most cases is no.

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