2009 Patients Prescription 
World of DTC Marketing
NOVEMBER 24, 2021
From 2009 to 2019, the median monthly treatment costs for new drugs at launch reached $11,755 in the U.S… From 2009-10 to 2018-19, the lowest average monthly costs for new cancer drugs approved by the U.S. Rapamycin was approved in 1999 and it’s also worth noting their Phase II was a tiny patient population.
World of DTC Marketing
FEBRUARY 25, 2021
SUMMARY: Per the Times, “what if consumers could calculate the benefits and risks of taking a prescription drug as easily as they can gauge the carbohydrates and calories in an Oreo cookie?” According to the AMA one of the key reasons for non-adherence is that patients may be frightened of potential side effects.
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World of DTC Marketing
SEPTEMBER 7, 2022
In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. While that sounds encouraging, most cancer drugs launched between 2009 and 2014 cost more than USD 100,000 annually. Biogen’s failure should be a warning to other pharma companies.
Healthcare Success
OCTOBER 17, 2024
Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.
Nixon Gwilt Law
FEBRUARY 27, 2023
Notably, this rulemaking does not propose to implement the “special registration” for telemedicine providers the DEA has been promising since the Ryan Haight Act passed in 2009. Instead, it would create a new regulatory category of the “practice of telemedicine.”
World of DTC Marketing
DECEMBER 18, 2020
Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. I understand the hard-working people who really believe in what they’re doing for patients, but senior executives continue to bow to Wall Street. Are prescription drugs priced too high?
Referral MD
MARCH 28, 2022
Since the inception of electronic health records (EHR) in 2009, the American medical practice has been transitioning to the cloud. One of the latest iterations of our digitization comes in the form of the patient portal, an online hub designed to keep healthcare consumers in the treatment loop. What Are the Benefits of Patient Portals?
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