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The current pharma business model is unsustainable

World of DTC Marketing

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. While that sounds encouraging, most cancer drugs launched between 2009 and 2014 cost more than USD 100,000 annually. This leads to a question; “where does it end?”

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Common sense approach to the pharma industry

World of DTC Marketing

Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. As the NY Times reported , obesity is the leading cause of mortality in the United States. Are prescription drugs priced too high? Obesity costs the nation $1.72 trillion every year.

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Bridging the healthcare digital divide: a gradual approach to adopting ePI

European Pharmaceutical Review

It emphasises its ability to make information interoperable with electronic health systems such as e-prescription and electronic health records. This can lead to severe health risks for the patient, in which case the pharmacy would be held liable. Article 63 EMA (29 January 2020). Article 63 Euractiv (26 September 2023).

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Redesigning Provider Incentives to Influence Practice Patterns and Performance

Clarify Health

Placing clinicians at financial risk for controlling health costs and improving quality without equipping them with the tools to do so leads to frustration and disillusionment. There was a significant decrease in pills per prescription both for peer comparison feedback and for the combination of peer comparison and individual audit feedback.

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What are the Benefits of Having an EHR?

Referral MD

After implementing the 2009 Health Information Technology for Economic and Clinical Health (HITECH) Act, US clinics were provided sufficient funds to adapt to newer electronic practices in data recording. As such, EHRs lead to a reduction of a whopping 52% in the occurrence of adverse drug events.

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Race to the finish: pharma edges closer to approval with RSV vaccines

Pharmaceutical Technology

During the 2009–19 period, children in the US ages five years and younger accounted for 58, 000 annual RSV-related hospitalisations and 100–500 annual deaths. In 2013, this changed when an NIH lab reported the structure of the RSV protein, leading to the exploration of the RSV structure in ways that were not previously possible.

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Direct to Patient Healthcare

Healthcare Success

Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business. I'm like that new prescription. I made the proposal to create the Mayo clinic center for social media.