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Direct to Patient Healthcare

Healthcare Success

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Bridging the healthcare digital divide: a gradual approach to adopting ePI

European Pharmaceutical Review

They are vital to ensuring the safe and effective use of medicines, making them an integral part of healthcare in Europe. 3 Moreover, digital platforms can be tailored to the needs of patients and healthcare professionals, offering accessible, trustworthy and up-to-date information on medicines precisely when required.

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The current pharma business model is unsustainable

World of DTC Marketing

While that sounds encouraging, most cancer drugs launched between 2009 and 2014 cost more than USD 100,000 annually. This leads to a question; “where does it end?” For DTC, the model will become one of collaboration with patients as they help them navigate the complex system of American healthcare.

Pharma 210
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Common sense approach to the pharma industry

World of DTC Marketing

As the NY Times reported , obesity is the leading cause of mortality in the United States. Yet the media continues to blame pharma for our healthcare woes while a new analysis is predicting that by 2030, 48.9% Hospitals and services still continue to drive healthcare costs, not pharma. Obesity costs the nation $1.72

Pharma 155
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How the Digital Patient Experience is Shaping the Future of Pharma

pharmaphorum

Aaron is an omnichannel marketing expert with both domestic and international healthcare experience who leverages data to inform decisions, understand behaviors, optimize performance and maximize return. Scott is currently a Senior Fellow in the Management Department at the Wharton School. Aaron Uydess, EVP, Analytics, EVERSANA INTOUCH.

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Innovative Medicines Fund and the opportunity for ICSs to mobilise NICE approvals

pharmaphorum

Angela is working to ensure the UK life sciences sector expands its footprint as a priority country for inward investment in research and medicines launch as healthcare ecosystems recover from the impact of COVID-19. Nina Pinwill leads the commercial operations function within the Commercial Medicines Directorate at NHS England.

Medicine 113
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The PM360 Trailblazer Awards 2023 Winners

PM360

Established in 2009, the Trailblazer Awards recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences. Diversity/Multicultural: Anna Czene, Vice President, Corporate Communications & DEI Lead, CareDx, Inc.

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