World of DTC Marketing

DECEMBER 18, 2020

Yet the media continues to blame pharma for our healthcare woes while a new analysis is predicting that by 2030, 48.9% It’s easy to blame pharma with their excessive CEO salaries and high profits but the reality is that spending on new drugs continues to be a small part of healthcare spending. will be severely obese.

Pharma 155

Pharma Prescription Media Healthcare 155

pharmaphorum

OCTOBER 19, 2022

Aaron is an omnichannel marketing expert with both domestic and international healthcare experience who leverages data to inform decisions, understand behaviors, optimize performance and maximize return. Scott is currently a Senior Fellow in the Management Department at the Wharton School. Aaron Uydess, EVP, Analytics, EVERSANA INTOUCH.

Patients 98

Patients Pharma Management Sales technology 98

pharmaphorum

OCTOBER 28, 2022

Angela is working to ensure the UK life sciences sector expands its footprint as a priority country for inward investment in research and medicines launch as healthcare ecosystems recover from the impact of COVID-19. Dr Paul Tunnah, chief content officer and managing director UK, Healthware (moderator).

Medicine 122

Medicine Management Marketing Leads 122

PM360

AUGUST 24, 2023

Established in 2009, the Trailblazer Awards recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences. The finalists are in for PM360’s 15 th annual Trailblazer Awards.

Marketing 98

Marketing Education Media Patients 98

Pharmaceutical Technology

OCTOBER 5, 2022

In 2009, former Biogen employee Michael Bawduniak filed a lawsuit claiming that Biogen had violated the False Claims Act and the Anti-Kickback Statute by providing millions of dollars to healthcare providers (HCPs) as an incentive to prescribe three of its multiple sclerosis (MS) drugs.

Government 59

Government Specialization Physicians Marketing 59

European Pharmaceutical Review

APRIL 10, 2023

The authors highlighted that this is a major milestone in healthcare applications. A 2009 study by Eigner et al. In recent years, new protocols have appeared for directly identifying pathogenic strains from patient samples (blood, urine, faeces). All the high-confidence MS identifications were accurate at the genus level.

Media 127

Media Healthcare Healthcare Pharmaceutical 127

Clarify Health

SEPTEMBER 21, 2023

Most healthcare providers’ priorities include retaining patients and improving referral patterns to increase revenue. To achieve this, they evaluated different healthcare analytics and technology solutions available on the market.

Physicians 59

Physicians Patients Healthcare Healthcare 59

Med Device Careers

JULY 19, 2021

Matt brings over 40 years of healthcare and medical device industry experience in sales, training, recruitment, and management for companies including Winthrop Laboratories, Cardiac Pacemakers Inc, and Boston Scientific. Matt brings over 40 years of healthcare and medical device industry…

Medical 52

Medical Training Recruitment Healthcare 52

Pharma Marketing Network

JULY 17, 2023

Along the way, he has worked for the likes of Havas, Cushman & Wakefield and began a deep dive into the healthcare arena in 2009 when he joined Inventiv Health as Head of Digital & innovation. The Lab has been responsible for showcasing the art of the possible.

Consulting 52

Consulting Education Networking Healthcare 52

pharmaphorum

OCTOBER 11, 2022

Instead, he shifted to consulting and, after a period of time, the launch of pharmaphorum in 2009. “[My] As it turned out, pharmaphorum’s launch coincided with digital’s early permeation of the healthcare industry. And the patient is, really, what healthcare is all about.

Pharma 98

Pharma Medicine Doctors Patients 98

PM360

OCTOBER 3, 2023

Established in 2009, the Trailblazer Awards recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences. PM360 has announced the winners of its 15 th annual Trailblazer Awards.

Education 122

Education Marketing Media Pharmaceutical 122

PM360

JANUARY 24, 2025

Airways Flight 1549 in January 2009, when it hit a flock of geese, disabling both its engines. 2 For example, in the post-COVID world, rep access to healthcare professionals (HCPs) is at historic lows. Sometimes the human element can make all the difference. But sales reps remain the No. 1 line item in pharma company budgets.

Sales 52

Sales Pharma sales reps Patients Prescription 52

pharmaphorum

JANUARY 4, 2023

The drug was originally developed by CV Therapeutics – bought by Gilead in 2009 – and first launched in the US in 2008. It is sold as Rapiscan in Europe by GE Healthcare. There’s no word yet from Hospira on its launch plans for the generic, but it looks likely to do so quickly now that the CAFC has ruled against Astellas.

Pharmacology 59

Pharmacology Marketing Pharma Competition 59

PM360

AUGUST 29, 2022

The adoption of Electronic Health Records (EHRs) had been a slow process until 2009 when federal incentives to healthcare professionals (HCPs) to switch from paper to EHR charts became available, and when HCPs were rewarded via higher payments for meeting meaningful use criteria.

Electronics 97

Electronics Patients Medical Healthcare 97

Nixon Gwilt Law

JUNE 10, 2024

PHR identifiable health information includes data provided by or on behalf of the individual related to an individual's health, healthcare, or payment for healthcare that is created or received by a covered health care provider. From its passage in 2009 until 2023, the FTC did not bring a single action enforcing the HBNR.

Electronics 52

Electronics Healthcare Healthcare Medical 52

Pharma Marketing Network

MARCH 25, 2023

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists. “Pharmaceutical Advertising: A Guide for Healthcare Professionals.” Sources: 1.

Pharma 52

Pharma Food and Drug Administration Pharmaceutical Prescription 52

Referral MD

JULY 5, 2022

Photo by Wesley Tingey on Unsplash With the rise of digital transformation, new technologies are revolutionizing the healthcare industry. After implementing the 2009 Health Information Technology for Economic and Clinical Health (HITECH) Act, US clinics were provided sufficient funds to adapt to newer electronic practices in data recording.

Electronics 52

Electronics Healthcare Healthcare Medical 52

pharmaphorum

AUGUST 24, 2022

A federal judge has ruled that a jury trial will be needed to resolve allegations that Indivior attempted to preserve a monopoly by switching to a sublingual film formulation of Suboxone (buprenorphine/naloxone) in 2009 from an older pill version of the product.

Marketing 52

Marketing Competition Healthcare Healthcare 52

Nixon Gwilt Law

JUNE 10, 2024

PHR identifiable health information includes data provided by or on behalf of the individual related to an individual's health, healthcare, or payment for healthcare that is created or received by a covered health care provider. From its passage in 2009 until 2023, the FTC did not bring a single action enforcing the HBNR.

Electronics 52

Electronics Healthcare Healthcare Medical 52

pharmaphorum

SEPTEMBER 27, 2022

The suit claimed that Biogen paid millions of dollars to doctors in the form of speaker honoraria, training fees, consulting fees, and meals to induce them to prescribe the MS drugs Avonex (interferon-beta-1a), Tysabri (natalizumab), and Tecfidera (dimethyl fumarate) between 2009 and 2014.

Government 45

Government Doctors Consulting Training 45

Referral MD

MARCH 28, 2022

Since the inception of electronic health records (EHR) in 2009, the American medical practice has been transitioning to the cloud. One of the latest iterations of our digitization comes in the form of the patient portal, an online hub designed to keep healthcare consumers in the treatment loop. What’s next for patient portals?

Patients 59

Patients Doctors Healthcare Healthcare 59

pharmaphorum

OCTOBER 13, 2022

He specialises in working with clients to develop innovative solutions as they evolve to meet the needs of a changing healthcare and business landscape. Mr. Baxter joined VBI in September of 2009. Lee Taurman is an experienced Life Sciences industry executive and management consultant. Jeff Baxter – President and CEO, VBI Vaccines.

Management 52

Management Pharma Consulting Leads 52

Clarivate

NOVEMBER 13, 2023

Last year alone the Clarivate COA team conducted over 300 interviews with patients, caregivers or healthcare professionals. The PFDD series will eventually take the place of the PRO Guidance for Industry. We developed or explored over 100 COAs and achieved ethical approval in multiple countries including the U.S., Mainland China and Japan.

Patients 52

Patients Food and Drug Administration FDA Safety 52

Medico Reach

FEBRUARY 17, 2023

Nearly every business and industry related to healthcare have been severely disrupted by the COVID-19 outbreak. Understandably, almost 30% of Americans skipped all doctor visits last year, given the spiraling price of healthcare and the increasing complexity of our daily lives. MDLive Headquarters: Miramar, Florida Revenue: $100.0M

Doctors 40

Doctors Healthcare Healthcare Medical 40

PM360

AUGUST 17, 2022

PM360 , a leading life sciences marketing industry trade publication, established the Trailblazer Awards in 2009 to recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences. ViiV Healthcare. CrowdPharm.

Marketing 52

Marketing Healthcare Healthcare Pharmaceutical 52

Medico Reach

JUNE 20, 2024

Location: New Jersey Website: jnjmedtech.com Established year: 1969 acquired by Johnson & Johnson in 2009 Revenue: $85.2 Their aim is to help their users uphold, improve and reestablish their self-esteem and quality of life by providing various innovative and clinical-based solutions. AbbVie Inc.

Medical 52

Medical Physicians Engineering Marketing 52

Clarivate

NOVEMBER 10, 2022

The evidence standards that a COA must meet to support key clinical trial endpoints have become increasingly stringent in recent decades, following the introduction of the United States Food and Drug Administration (FDA) Patient Reported Outcomes (PRO) draft guidance in 2006, followed by the full guidance in 2009.

Patients 52

Patients Food and Drug Administration FDA Safety 52

Evolve Your Success

FEBRUARY 7, 2023

He discusses why the future of the healthcare industry in the United States lies not in hospital buildings but in surgery centers. One in insurance, retail and healthcare that is still around. Startup after startup finally led you to a healthcare company with your role. Do you want to go into healthcare administration?

Sales 130

Sales Medical Medical sales Doctors 130

PM360

AUGUST 24, 2023

PM360 , a leading life sciences marketing industry trade publication, established the Trailblazer Awards in 2009 to recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences.

Marketing 52

Marketing Pharmaceutical Healthcare Healthcare 52

Pharmaceutical Technology

FEBRUARY 1, 2023

As paediatric hospital wings are flooded with an unprecedented number of respiratory syncytial virus (RSV) cases , healthcare workers have been overwhelmed by an unusually early peak of the RSV season. In those cases, healthcare providers may give preferential recommendations to monoclonal antibodies, she says.

Pharma 64

Pharma Pharmaceutical Patients Healthcare Provider 64

Clarify Health

MARCH 1, 2023

Baptist Health System (BHS), a clinically integrated network of five hospitals in San Antonio, Texas, entered the Medicare Acute Care Episodes (ACE) program in 2009 and implemented behavioral economics to incentivize clinician performance. Healthcare (2016), [link] [2] Parikh, R. million on orthopedic MS-DRGs.[1]

Physicians 52

Physicians Prescription Medicine Management 52

CloserIQ

OCTOBER 10, 2018

Founded 2009. Kyruus is revolutionizing healthcare with its data-driven system that makes it easier for healthcare system to match patients to appropriate providers. Devoted Health is a healthcare company that helps seniors navigate the complex healthcare system. 101-250 employees. 122 million in funding.

Sales 76

Sales Management Marketing Education 76

European Pharmaceutical Review

SEPTEMBER 22, 2023

Active immunotherapy through vaccination has a far lower cost than mAb-based therapies, representing an important decrease of economic burden for healthcare systems at a global scale. Lowe SL, Duggan Evans C, et al. Journal of Prevention of Alzheimer’s Disease. Vellas B, Black R, Thal L, et al. 2009;6(2):144–51.

Food and Drug Administration 97

Food and Drug Administration Safety Patients Leads 97

Pharmaceutical Technology

OCTOBER 5, 2008

According to market intelligence provider Pharmaceutical Insights, Japan’s $6m generic drug sector is currently experiencing a renaissance, primarily because the government wants to control healthcare costs. % increase over the previous year.

Government 40

Government Marketing Pharmaceutical Physicians 40

Evolve Your Success

MAY 16, 2023

I remember back in my pharmaceutical sales rep days and I’m talking as far as 2009 or 2010. Drug Addiction: The healthcare system isn’t even close to having a handle on the opioid crisis to be honest. How long have you been working in the opioid addiction space? I came on board a few years ago.

Medical sales 130

Medical sales Sales Medical Doctors 130

Pharma Marketing Network

JUNE 11, 2020

So, this was back in 2009, and I hosted a Halloween party at my house, and I decided to dress up as Hunter S. You know, in November 2009, the FDA held a public hearing about the promotion of Food and Drug Administrative Related Regulated Medical Products, using the internet and social media tools. So, I didn’t look so bad.

Media 52

Media Pharma Ethics Consulting 52

World of DTC Marketing

JANUARY 28, 2021

SUMMARY: The current state of healthcare is unsustainable. Since 2009, employer health care premiums rose 57%, or an average of $7,459 per year. Eventually the anger from voters is going to surpass the money healthcare companies give to politicians. Please read that again. It’s not sustainable!

Healthcare 180

Healthcare Healthcare Food and Drug Administration Insurance 180