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The current pricing of cancer treatments is unsustainable

World of DTC Marketing

From 2009 to 2019, the median monthly treatment costs for new drugs at launch reached $11,755 in the U.S… From 2009-10 to 2018-19, the lowest average monthly costs for new cancer drugs approved by the U.S. SUMMARY: The U.S. needs to take substantial steps to address the high costs of cancer drugs.

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Now alcohol is a direct cause of cancer

World of DTC Marketing

The question is will the healthcare community do anything about these findings? Endpoints recently wrote, “between 2009 and 2020, prices increased — with one exception — within and across all 12 cancer drug classes studied in the U.S., ” So now, in addition to obesity, alcohol is killing us. And what are we doing about it?

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The current pharma business model is unsustainable

World of DTC Marketing

While that sounds encouraging, most cancer drugs launched between 2009 and 2014 cost more than USD 100,000 annually. For DTC, the model will become one of collaboration with patients as they help them navigate the complex system of American healthcare. ASH Clinical News takes it a step further.

Pharma 210
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Bridging the healthcare digital divide: a gradual approach to adopting ePI

European Pharmaceutical Review

They are vital to ensuring the safe and effective use of medicines, making them an integral part of healthcare in Europe. 3 Moreover, digital platforms can be tailored to the needs of patients and healthcare professionals, offering accessible, trustworthy and up-to-date information on medicines precisely when required.

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Direct to Patient Healthcare

Healthcare Success

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Drug side effects should be easier to understand

World of DTC Marketing

Researchers presented the fact-box idea to the FDA in 2009, but the agency decided not to create the boxes, determining “that the inclusion of such quantitative information in a standardized format cannot be readily applied to many drugs.” It other words it would easily communicate drug side effects to patients.

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Common sense approach to the pharma industry

World of DTC Marketing

Yet the media continues to blame pharma for our healthcare woes while a new analysis is predicting that by 2030, 48.9% It’s easy to blame pharma with their excessive CEO salaries and high profits but the reality is that spending on new drugs continues to be a small part of healthcare spending. will be severely obese.

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