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As pharmareps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. THE CHALLENGE.
It’s the MedTech versus medical devices, and we have the pharma division. A lot of folks do know pharma sales, pharmareps, Big Pharma, or however you want to describe it, but MedTech is a space that’s very comprehensive. I graduated in 2008. We all know what the markets were doing in 2008.
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