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DTC for small, older, patient populations

World of DTC Marketing

SUMMARY: TV doesn’t make sense for smaller and older patient populations. Most newly diagnosed patients are 60+ years old and one would think TV might be a great way to target them but I would argue that TV for such a small patient population is a waste of money. Lung cancer makes up about 13% of all new cancer diagnoses.

Patients 155
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What the latest DEA Proposed Rule Means for Telemedicine Prescribing of Controlled Substances

Nixon Gwilt Law

If this data isn’t available, the practitioner must limit the prescription to a 7-day supply; Keeps detailed records regarding prescriptions written based on telemedicine encounters. Records can be kept in digital or paper form, and the proposed rule includes specific data points (e.g.,

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Specialty pharma’s next big opportunity: it’s time for patient access to adopt an open protocol

pharmaphorum

Along their journey, specialty pharma patients interact with a series of siloed institutions: clinics, specialty pharmacies, copay program vendors, patient assistance programs, nurses, etc. Not unlike the financial industry, these institutions still exchange patient information via fax machines. and the financial wherewithal ?

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The importance of your product website

World of DTC Marketing

in 2008 to 38.5% It’s too important as it’s a key patient touchpoint. SUMMARY: Among US adults who looked for health information and used the internet for their most recent search, the percentage who reported accessing health information without frustration was stable during the study period (from 37.2%

Pharma 180
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Direct to Patient Healthcare

Healthcare Success

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Pharmacy Innovation Series: the DEA Steps into Telepharmacy Regulation

Nixon Gwilt Law

Telepharmacy is the practice of providing pharmacist services through telecommunications and information technologies to patients at a distant site. Whether you take advantage of our fixed-fee service or not, we hope you’ll advocate for your company, your patients, and the industry during the public comments period.

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Teva asks SCOTUS to overturn “skinny label” verdict on GSK drug

pharmaphorum

The case hinges around the concept of “ skinny labelling ” which was introduced to stop drugmakers extending the exclusivity period for their branded medicines – through a stream of new indications or patient populations – that can be protected with so-called “use” patents. The substance patent expired in 2007.