DTC for small, older, patient populations
World of DTC Marketing
JANUARY 12, 2021
SUMMARY: TV doesn’t make sense for smaller and older patient populations. Most newly diagnosed patients are 60+ years old and one would think TV might be a great way to target them but I would argue that TV for such a small patient population is a waste of money. Lung cancer makes up about 13% of all new cancer diagnoses.
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