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Thinking About Trimming Your Marketing Budget? Read This First.

Healthcare Success

The Power of Visibility: How Leading Healthcare Brands Stay Top-of-Mind in Tough Times Learning from History Healthcare organizations that maintained their marketing and advertising investments during past recessions saw faster post-recession growth and increased market share. Johnson & Johnson (2008 Recession) 4.3%

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PhRMA lies to protect pharma profits

World of DTC Marketing

The bill does not affect the list prices companies charge for new drugs, which increased from a median price of $2,115 in 2008 to a staggering $180,007 in 2021, according to recent research. He leads the Program on Regulation, Therapeutics, and Law at Brigham and Women’s Hospital in Boston.

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Healthcare Systems Today And The Role Of Social Media Within It With Dr. Alejandro Badia

Evolve Your Success

Dr. Badia’s journey from his immigrant roots to becoming a leading medical practitioner in Miami is truly inspiring. Learn how a childhood experience with his grandmother’s rheumatoid arthritis ignited his passion for hand surgery, leading to his extensive training at N.Y.U. and a transformative fellowship in Pittsburgh.

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Roche CEO Severin Schwan to stand down after 14 years

pharmaphorum

The appointment might raise some eyebrows given Roche’s need to drive pharma sales as it copes with the loss of patent protection on an earlier generation of antibody-based therapies – now being hit by biosimilar competition – but Schwan is confident Schinecker is the right man to lead the company forward.

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Personal responsibility in the obesity epidemic

World of DTC Marketing

Mike always battled weight issues, but since he went out on disability, he had gained more weight, leading to diabetes. An unhealthy diet is one of the leading risk factors for poor health and accounts for up to 45% of all deaths from these cardiometabolic diseases, the researchers noted. That’s about $375 per month.

Food 207
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Targeting ovarian cancer with a novel antibody therapeutic

European Pharmaceutical Review

AbbVie has leading positions in haematology oncology treatments with BTK and BCL-2 inhibitors as foundational therapies in CLL and other blood cancers. While at Roche, she also held various positions, such as Global Medical Lead in Oncology in Switzerland and Medical Manager in Brazil. 2008; 28(6A):35673572. 2022; 32(6).

Medical 98
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4mn dose shortage of GSK’s childhood rotavirus vaccine expected

European Pharmaceutical Review

“GSK communicated to GAVI earlier this year on manufacturing challenges leading to an unplanned, short-term drop in Rotarix production for 2022, for which priority mitigation plans are fully in place,” stated the publication. First dose measles coverage dropped to 81 percent in 2021, the lowest level since 2008, meaning 24.7