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Thinking About Trimming Your Marketing Budget? Read This First.

Healthcare Success

The Power of Visibility: How Leading Healthcare Brands Stay Top-of-Mind in Tough Times Learning from History Healthcare organizations that maintained their marketing and advertising investments during past recessions saw faster post-recession growth and increased market share. Johnson & Johnson (2008 Recession) 4.3%

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What Is Influencer Marketing & Is it Safe for Healthcare?

Healthcare Success

Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand safe? Find out in our latest podcast featuring Danielle Wiley, CEO of Sway Group, a leading influencer marketing agency. I was just talking about this the other day.

Marketing 108
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Teva asks SCOTUS to overturn “skinny label” verdict on GSK drug

pharmaphorum

Things became litigious in 2017, when a Delaware court found that Teva’s label for its generic encouraged doctors to use the drug to treat heart failure in a way that infringed GSK’s RE40,000 patent, which was reissued by the Patent and Trademark Office (PTO) in 2008.

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Direct to Patient Healthcare

Healthcare Success

Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business. Lee Aase: And our, and this is in in collaboration with a high school classmate of mine who's a primary care, doctor.

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How to Market Sensitive Healthcare Topics: A Guide

Healthcare Success

She elaborated, “My doctor helps me with hormone therapy, and I work out five days a week at a boot camp. While the healthcare industry still has a long way to go, several leading organizations have responded to cultural and societal changes, challenged stereotypes, and railed against the stigma, helping pave the way toward acceptance.

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The Traditional Pharma Model Isn’t Working – It’s Time to Evolve!

PharmaKinnex

PharmaKinnex knows that identifying, qualifying, and then directing leads toward a successful sale is extremely difficult in today’s environment. After decades of in-person meetings, dinners, lavish events, and speaking engagements, the pharma landscape has shifted away from friendly relationships between doctors and representatives.

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Q&A: Cleaning up the antibiotic resistance problem in dentistry

Pharmaceutical Technology

She has experience as the discipline coordinator for treatment planning for the Doctor of Dental Medicine program and is a member of the Board of Examiners (MRACDS) for the Royal Australasian College of Dental Surgeons. This is because there’s a chance that we [dentists] can spread infection. However, nobody follows those guidelines.