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Thinking About Trimming Your Marketing Budget? Read This First.

Healthcare Success

The Power of Visibility: How Leading Healthcare Brands Stay Top-of-Mind in Tough Times Learning from History Healthcare organizations that maintained their marketing and advertising investments during past recessions saw faster post-recession growth and increased market share. Johnson & Johnson (2008 Recession) 4.3%

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Roche CEO Severin Schwan to stand down after 14 years

pharmaphorum

The appointment might raise some eyebrows given Roche’s need to drive pharma sales as it copes with the loss of patent protection on an earlier generation of antibody-based therapies – now being hit by biosimilar competition – but Schwan is confident Schinecker is the right man to lead the company forward.

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Halting Europe’s essential medicines manufacturing exodus

European Pharmaceutical Review

The last paracetamol plant in Europe, closed in France in 2008 as it was no longer economically sustainable, marking the exit of paracetamol manufacturing from Europe” The closure of API manufacturing plants in Europe started in earnest 15 years ago.

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Teva asks SCOTUS to overturn “skinny label” verdict on GSK drug

pharmaphorum

Things became litigious in 2017, when a Delaware court found that Teva’s label for its generic encouraged doctors to use the drug to treat heart failure in a way that infringed GSK’s RE40,000 patent, which was reissued by the Patent and Trademark Office (PTO) in 2008.

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The Traditional Pharma Model Isn’t Working – It’s Time to Evolve!

PharmaKinnex

Let’s dive into the current state of the pharma industry and learn more about what your team can do to stay ahead of the curve and the competition. PharmaKinnex knows that identifying, qualifying, and then directing leads toward a successful sale is extremely difficult in today’s environment. Sources: [link].

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How to Market Sensitive Healthcare Topics: A Guide

Healthcare Success

While the healthcare industry still has a long way to go, several leading organizations have responded to cultural and societal changes, challenged stereotypes, and railed against the stigma, helping pave the way toward acceptance. The Mental Health Parity and Addiction Equity Act of 2008 and the Affordable Care Act of 2010).

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Free Roundtable Discussion About "The Changing Face of Professional Selling"

The Brooks Group

Joanne Black - is the leading authority on referral selling, and the author of No More Cold CallingTM: The Breakthrough System That Will Leave Your Competition in the Dust. Join seven of the world's top sales experts and recognized thought leaders in the sales space, for what promises to be a highly thought-provoking debate.

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