article thumbnail

Health literacy is a huge problem

World of DTC Marketing

Over one-third struggle with basic health tasks, such as following prescription-drug directions. University of Connecticut, 2007.). Less than half of Americans are proficient readers, and only 12% are considered by the country’s health department to be “health-literate”. Nearly 36 percent of adults in the U.S. Trujillo, S.

article thumbnail

UK approves prescription-only melatonin drug for childhood ADHD

Pharmaceutical Technology

Melatonin has a prescription-only status and is strictly regulated in the UK, making this the first time it has been approved for use in this indication. Colonis then sent a corrective letter to the recipients, but a Prescription Medicines Code of Practice Authority panel pointed out that it didn’t specify this was required by the MHRA.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Dr B raises $8m for telehealth service to deliver COVID antivirals

pharmaphorum

The cash injection will be used to launch a telehealth service that promises to provide prescriptions and services to patients regardless of their ability to pay. The “visitless prescription” service will be available for free for people with low incomes, according to Dr B’s website.

article thumbnail

The Ripple Effect: How Pharmaceutical Advertisements Impact the Industry and Beyond

Pharma Marketing Network

These advertisements are designed to educate and inform consumers about the benefits and risks of prescription drugs, but they can also influence patient behavior in ways that may not always be beneficial. Powerful Medicines: The Benefits, Risks, and Costs of Prescription Drugs. References: 1. Knopf Doubleday Publishing Group.

article thumbnail

Teva asks SCOTUS to overturn “skinny label” verdict on GSK drug

pharmaphorum

The substance patent expired in 2007. ” “Given the importance of this issue to patients, payors (including the federal government), and prescription-drug competition, this court should grant review,” it adds. The post Teva asks SCOTUS to overturn “skinny label” verdict on GSK drug appeared first on.

article thumbnail

Effective Pharma Ad Types & Stats

Pharma Marketing Network

“Direct-to-Consumer Advertising of Prescription Drugs.” “The Impact of Direct-to-Consumer Advertising on Prescription Drug Spending.” ” New England Journal of Medicine, 2007. .” Kantar Media, 2020. ” U.S. Food and Drug Administration, 2021. ” Pharmacy and Therapeutics, 2009.

Pharma 52
article thumbnail

THEPM360TRAILBLAZER AWARD WINNER – Lifetime Achievement Award – Adam Schechter, CEO and Chairman, Labcorp

PM360

Prior to becoming President of Global Human Health, he served as President of Merck’s global pharmaceutical business from 2007 to 2010. Adam strives for every person he sees to know him, trust him, and receive the same respect as himself. His extensive experience at Merck also included global and U.S.-focused

Ethics 59