World of DTC Marketing

AUGUST 6, 2021

Over one-third struggle with basic health tasks, such as following prescription-drug directions. University of Connecticut, 2007.). When patients receive written health communication materials that don’t match their reading level, patient education is not effective. This is a huge opportunity for pharma to help patients.

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Side effects Patients Education Prescription 270

pharmaphorum

AUGUST 19, 2022

US startup Dr B – formed in 2021 to help match patients seeking a COVID-19 vaccine to suppliers with leftover stock – is branching out into antivirals with the help of an $8 million fundraising. The “visitless prescription” service will be available for free for people with low incomes, according to Dr B’s website.

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Prescription Healthcare Healthcare Medicine 98

Pharma Marketing Network

MAY 3, 2023

From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. Pharmaceutical advertisements can also have an impact on healthcare providers, shaping the way they prescribe medications to their patients. References: 1. Goozner, M.

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Pharmaceutical Healthcare Provider Prescription Healthcare 52

pharmaphorum

JULY 15, 2022

The case hinges around the concept of “ skinny labelling ” which was introduced to stop drugmakers extending the exclusivity period for their branded medicines – through a stream of new indications or patient populations – that can be protected with so-called “use” patents. The substance patent expired in 2007.

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Prescription Marketing Doctors Government 52

pharmaphorum

OCTOBER 19, 2022

Instead of patients travelling to doctors, doctors will now visit patients so that people receive the care they need in the place they’re most comfortable: their own homes. In 2018, CVS acquired the insurer, Aetna , and in 2007, the company acquired pharmacy services provider Caremark Rx. It’s a big win for the company.

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PM360

NOVEMBER 21, 2024

Prior to becoming President of Global Human Health, he served as President of Merck’s global pharmaceutical business from 2007 to 2010. Adam is an ethical leader who leads his business to serve the needs of patients and advance healthcare globally. Keytruda has transformed so many patients’ lives around the world.

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Ethics Food and Drug Administration Marketing Healthcare 59

Pharmaceutical Technology

JULY 23, 2008

It has boosted anti-tumour research by 60% since 2005, at a cost of $1.6bn, in the hope of increasing the share of company sales attributed to cancer drugs from the current level of 5% “There are a lot of patients that are suffering,” said Pfizer chief executive Jeffrey Kindler.

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