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Health literacy is a huge problem

World of DTC Marketing

University of Connecticut, 2007.). A number of factors impact health literacy, including a patient’s receipt of appropriate written health communication materials, ability to accurately interpret written health-related information, and communication with providers. This is a huge opportunity for pharma to help patients.

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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce

Patient advocacy in life sciences is becoming increasingly important as a result of this. However, codifying processes to incorporate the patient perspective is a challenge many life sciences organizations face. Pharma companies can work with these organizations to increase patient involvement and improve the experience.

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Our healthcare has failed us

World of DTC Marketing

The adult obesity rate passed 40 percent nationally for the first time according to the 2017–2018 National Health and Nutrition Examination Survey (NHANES), a 26 percent jump from 2007–2008. If that doesn’t work then patients who are obese need to pay more for health insurance, plain and simple.

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American healthcare is unsustainable

World of DTC Marketing

A study , published in The American Journal of Medicine , discovered that 42 percent of cancer patients deplete their life savings during the first two years of treatment. Between 2007 and 2014, prices for inpatient and outpatient hospital care rose much faster than physician prices, according to a 2019 study in Health Affairs.

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Competition is on the horizon for costly narcolepsy treatments

pharmaphorum

When patients experience intense emotion, either positive or negative, they are rendered unconscious. In order to bring it to market, a special program called Risk Evaluation and Mitigation Strategy (REMS) had to be put in place, where only eligible patients could access the drug through a very strict process. One more hurdle to clear.

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Patient centricity 101: How to create content that REALLY communicates

pharmaphorum

According to the European Commission and NIHR Clinical Research Network, between 2007 and 2011, delays for launching clinical trials rose by 90%. And with approximately one third of the clinical trial timeline spent in patient recruitment, delays in launching clinical trials will increase costs and drain resources.

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Female Providers, A Unique Perspective: Part 2

InCrowd

1 At times, this balance can be isolating as you feel as if you are not only faced with more challenges than older, male colleagues but that these challenges do not even register to your fellow providers or patients. She acts like she doesn’t even care anymore”.