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He tells his entrepreneurial origin, shedding light on how he tackled the opportunities that came his way and approached marketing. This is 2007. I was still training the whole time, living at the campus for the summers even. I’m going to do referral marketing for him.” That was my first experience with marketing.
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Founded in 2007 by Peter Gassner, a luminary of Silicon Valley with a net worth of circa $5.25 Pharma organisations operate over long periods of time, with the drug-to-market process taking upwards of 12 plus years, working across different functions of those organisations with technology designed to focus on individual bits of the puzzle.
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David Del Bourgo (CEO and co-founder, Whitelab Genomics) has always been passionate about introducing disruptive, innovative technologies to markets. We thought, there has to be something to help use data to make [drug developers] more efficient in bringing therapies to market faster, and at a lower price,” Del Bourgo explains.
Whether it’s clinical, regulatory, business development, finance, or marketing, I get to meet all the people. I worked with a guy named David Schumers who was my marketing counterpart. It was 2007 and 2008. The Philippines was not a big market on his strategic plan. Every time we’d hire a rep, we’d go into a market.
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