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J&J, GSK and other companies knowingly marketed ineffective decongestants, lawsuits claim

Fierce Pharma

Questions first circulated about decongestant pills containing phenylephrine in 2007. Several companies, including Johnson & Johnson, GSK, Procter & Gamble and Walgreens, face class-action lawsuits that claim the drugmakers knew that over-the-counter cold and flu pills containing phenylephrine did not work as advertised.

Marketing 283
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Health literacy is a huge problem

World of DTC Marketing

University of Connecticut, 2007.). Through all its impacts — medical errors, increased illness and disability, loss of wages, and compromised public health — low health literacy is estimated to cost the U.S. economy up to $236 billion every year. Trujillo, S. Rosenbaum, and B. Low Health Literacy: Implications for National Health Policy.

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Our healthcare has failed us

World of DTC Marketing

The adult obesity rate passed 40 percent nationally for the first time according to the 2017–2018 National Health and Nutrition Examination Survey (NHANES), a 26 percent jump from 2007–2008.

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Competition is on the horizon for costly narcolepsy treatments

pharmaphorum

For years, Jazz Pharmaceuticals has dominated the market in treating narcolepsy with cataplexy. Sodium oxybate — which in the late 1980s was marketed to bodybuilders and then became known as GHB and criminally used as a date rape drug — has been sold under the brand name Xyrem after gaining FDA approval in 2002. The best-case scenario?

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American healthcare is unsustainable

World of DTC Marketing

Between 2007 and 2014, prices for inpatient and outpatient hospital care rose much faster than physician prices, according to a 2019 study in Health Affairs. As 60 Minutes reported last weekend, one big chain, Sutter, has led to the most expensive childbirth in the U.S.

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[Podcast] Is Your Healthcare Email Marketing HIPAA Compliant?

Healthcare Success

Is your email marketing HIPAA compliant? Most healthcare marketers are unaware that seemingly innocuous patient email marketing campaigns are yet another area where you could inadvertently run afoul with HIPAA regulations, or, even worse, suffer a breach. Do you have adequate encryption at every step? Are you sure?

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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Not only that, One Medical accepts insurance and partners with local health systems in most markets where it operates.