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Health literacy is a huge problem

World of DTC Marketing

University of Connecticut, 2007.). 9 Potential communication barriers between patients and health care providers created by low health literacy may lead to a variety of negative health outcomes for the patient. This is a huge opportunity for pharma to help patients. economy up to $236 billion every year. Trujillo, S.

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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce

Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform. Pharma companies can work with these organizations to increase patient involvement and improve the experience. Download the free guide 1.

Patients 137
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Veeva Systems Summit, Madrid – pharmaphorum reflects

pharmaphorum

Veeva Systems invited pharmaphorum to attend its industry summit in Madrid this week, a huge event that gathered together over 1,000 individuals from life sciences and pharma. The biggest gathering of pharma companies in Europe right now on the commercial side, the Veeva Systems Summit permits the sharing of best practices and of new ideas.

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Achieving scale up success under economic uncertainty

European Pharmaceutical Review

For both small biotechs and large pharma, economic uncertainty is rising, intensifying decision-making risks associated with early drug discovery efforts, clinical trials, quality and manufacturing process execution, and navigating the approval process. In 2001 and 2007, through 2009, the economy was hit hard.

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Nine for 2023, part two: healthcare’s hard problem, the prognosis for diagnosis, and key new pharmacotherapy platforms

pharmaphorum

Across swathes of primary care, pharmacological innovation has stalled; the last new antihypertensive class was introduced in 2007 and new antibiotics have trickled in at a dangerously slow pace. Alzheimer’s is currently the seventh-leading cause of death globally and growing fast.

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The Ripple Effect: How Pharmaceutical Advertisements Impact the Industry and Beyond

Pharma Marketing Network

However, the effects of these advertisements are not always positive, as they can also lead to overdiagnosis, overtreatment, and higher healthcare costs. Healthcare providers may be influenced by the advertisements they see, leading them to prescribe specific medications more frequently than others. References: 1. Goozner, M.

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Digitalising HPLC methods: the path to interoperability

European Pharmaceutical Review

Data integrity, method reproducibility and interoperability are increasingly valued across the pharma industry and by regulators, but method recapitulation is challenging. Birthe Nielsen, PhD Birthe is a consultant and project lead at life sciences not-for-profit organisation The Pistoia Alliance.