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UK approves prescription-only melatonin drug for childhood ADHD

Pharmaceutical Technology

The UK’s Medicines and Healthcare Products Regulatory Agency (MHRA) has approved Colonis Pharma’s melatonin oral solution for the treatment of sleep-onset insomnia in children and adolescents with attention-deficit hyperactivity disorder (ADHD). Prescription-only vs OTC. Colonis Pharma is a subsidiary company within Clinigen.

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Health literacy is a huge problem

World of DTC Marketing

Over one-third struggle with basic health tasks, such as following prescription-drug directions. University of Connecticut, 2007.). ” Health literacy leads to higher healthcare costs, and it’s time to acknowledge that people want good, credible information in easy-to-understand English. Trujillo, S. Rosenbaum, and B.

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Dr B raises $8m for telehealth service to deliver COVID antivirals

pharmaphorum

The cash injection will be used to launch a telehealth service that promises to provide prescriptions and services to patients regardless of their ability to pay. The “visitless prescription” service will be available for free for people with low incomes, according to Dr B’s website.

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The Ripple Effect: How Pharmaceutical Advertisements Impact the Industry and Beyond

Pharma Marketing Network

From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the effects of these advertisements are not always positive, as they can also lead to overdiagnosis, overtreatment, and higher healthcare costs. Goozner, M.

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What CVS’s Signify Health acquisition means for the future of healthcare

pharmaphorum

CVS Health recently acquired home healthcare agency, Signify Health , for a whopping $8 billion. With the biggest players across the healthcare industry interested in making an offer, I only expect the popularity and availability of home healthcare to grow from here.

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Effective Pharma Ad Types & Stats

Pharma Marketing Network

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists. “Pharmaceutical Advertising: A Guide for Healthcare Professionals.” Sources: 1.

Pharma 52
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Innovating allergy drug delivery with a needle-free alternative

European Pharmaceutical Review

However, reports and surveys say that only half of people with an epinephrine needle-injector prescription consistently carry their device, 4 and for patients and caregivers who do carry a needle-injector, more than half either delay or do not administer it in an emergency. 2007; 2(1):5-11. 2022 ; 17(11). Fitzcharles-Bowe C et al.