2007 Healthcare Prescription 
World of DTC Marketing
AUGUST 6, 2021
Over one-third struggle with basic health tasks, such as following prescription-drug directions. University of Connecticut, 2007.). ” Health literacy leads to higher healthcare costs, and it’s time to acknowledge that people want good, credible information in easy-to-understand English. Trujillo, S. Rosenbaum, and B.
pharmaphorum
AUGUST 19, 2022
The cash injection will be used to launch a telehealth service that promises to provide prescriptions and services to patients regardless of their ability to pay. The “visitless prescription” service will be available for free for people with low incomes, according to Dr B’s website.
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Pharmaceutical Technology
OCTOBER 13, 2022
The UK’s Medicines and Healthcare Products Regulatory Agency (MHRA) has approved Colonis Pharma’s melatonin oral solution for the treatment of sleep-onset insomnia in children and adolescents with attention-deficit hyperactivity disorder (ADHD). Prescription-only vs OTC. Colonis Pharma is a subsidiary company within Clinigen.
pharmaphorum
OCTOBER 19, 2022
CVS Health recently acquired home healthcare agency, Signify Health , for a whopping $8 billion. With the biggest players across the healthcare industry interested in making an offer, I only expect the popularity and availability of home healthcare to grow from here.
Pharma Marketing Network
MAY 3, 2023
From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the effects of these advertisements are not always positive, as they can also lead to overdiagnosis, overtreatment, and higher healthcare costs. Goozner, M.
European Pharmaceutical Review
OCTOBER 17, 2024
However, reports and surveys say that only half of people with an epinephrine needle-injector prescription consistently carry their device, 4 and for patients and caregivers who do carry a needle-injector, more than half either delay or do not administer it in an emergency. 2007; 2(1):5-11. 2022 ; 17(11). Fitzcharles-Bowe C et al.
Pharma Marketing Network
MARCH 25, 2023
Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists. “Pharmaceutical Advertising: A Guide for Healthcare Professionals.” Sources: 1.
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