Remove 2007 Remove Healthcare Remove Pharma
article thumbnail

Our healthcare has failed us

World of DTC Marketing

IN SUMMARY: American healthcare is failing. While there are lots of reasons for this the silence of healthcare providers is a huge reason. The adult obesity rate passed 40 percent nationally for the first time according to the 2017–2018 National Health and Nutrition Examination Survey (NHANES), a 26 percent jump from 2007–2008.

article thumbnail

American healthcare is unsustainable

World of DTC Marketing

In Gallup’s 2019 survey of potentially worrisome issues among Americans, healthcare topped the list for the fifth straight year. The health insurance, PBM’s, and big pharma didn’t accumulate their massive wealth by running deficits. In addition, hospital care accounts for 33% of the nation’s healthcare costs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Health literacy is a huge problem

World of DTC Marketing

University of Connecticut, 2007.). This is a huge opportunity for pharma to help patients. One of the biggest issues of pharma websites continues to be that content is often at a college reading level forcing people to look elsewhere for the information they need to make treatment choices. economy up to $236 billion every year.

article thumbnail

U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Payers are responding by creating, acquiring or fortifying provider networks and healthcare clinics of their own.

article thumbnail

Pharma Sales To Med Device CEO: The Jeff Smith Story Part 2

Evolve Your Success

Pharma Sales To Med Device CEO: The Jeff Smith Story Part 2. It was 2007 and 2008. If you can’t get some of the surgeon’s time, that last mile of delivering the transformation of healthcare is stuck. That’s the fun part about healthcare innovation. — Watch the episode here. Listen to the podcast here.

Sales 130
article thumbnail

Effective Pharma Ad Types & Stats

Pharma Marketing Network

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists. “Pharmaceutical Advertising: A Guide for Healthcare Professionals.” Sources: 1.

Pharma 52
article thumbnail

Sweeping changes in leaked EU pharma law draft reignite profit vs access conflict

Pharmaceutical Technology

The EU is planning a sweeping revision of its pharma legislation in March, the largest change in 20 years. The revision process is reviving old conflicts in the pharma industry over fair and affordable access to medicines versus Europe’s status as a competitive home for pharma innovation.

Pharma 64