2007 Healthcare Patients 
World of DTC Marketing
SEPTEMBER 17, 2020
IN SUMMARY: American healthcare is failing. While there are lots of reasons for this the silence of healthcare providers is a huge reason. The adult obesity rate passed 40 percent nationally for the first time according to the 2017–2018 National Health and Nutrition Examination Survey (NHANES), a 26 percent jump from 2007–2008.
World of DTC Marketing
DECEMBER 17, 2020
In Gallup’s 2019 survey of potentially worrisome issues among Americans, healthcare topped the list for the fifth straight year. Most other developed countries control costs, in part, by having the government play a stronger role in negotiating prices for healthcare. Healthcare Practices Defensive Medicine.
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World of DTC Marketing
AUGUST 6, 2021
University of Connecticut, 2007.). A number of factors impact health literacy, including a patient’s receipt of appropriate written health communication materials, ability to accurately interpret written health-related information, and communication with providers. This is a huge opportunity for pharma to help patients.
Salesforce
FEBRUARY 20, 2024
Patient advocacy in life sciences is becoming increasingly important as a result of this. However, codifying processes to incorporate the patient perspective is a challenge many life sciences organizations face. Pharma companies can work with these organizations to increase patient involvement and improve the experience.
Clarivate
APRIL 24, 2023
healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. billion deal to acquire Oak Street Health, a value-based primary-care company focused on treating Medicare patients.
pharmaphorum
DECEMBER 14, 2022
When patients experience intense emotion, either positive or negative, they are rendered unconscious. In order to bring it to market, a special program called Risk Evaluation and Mitigation Strategy (REMS) had to be put in place, where only eligible patients could access the drug through a very strict process. One more hurdle to clear.
Healthcare Success
MAY 22, 2024
Remember, even a patient’s email address could be considered PHI if linked to a health condition or treatment. Most healthcare marketers are unaware that seemingly innocuous patient email marketing campaigns are yet another area where you could inadvertently run afoul with HIPAA regulations, or, even worse, suffer a breach.
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