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American healthcare is unsustainable

World of DTC Marketing

In Gallup’s 2019 survey of potentially worrisome issues among Americans, healthcare topped the list for the fifth straight year. Most other developed countries control costs, in part, by having the government play a stronger role in negotiating prices for healthcare. Healthcare Practices Defensive Medicine.

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Health literacy is a huge problem

World of DTC Marketing

University of Connecticut, 2007.). ” Health literacy leads to higher healthcare costs, and it’s time to acknowledge that people want good, credible information in easy-to-understand English. economy up to $236 billion every year. Trujillo, S. Rosenbaum, and B. Low Health Literacy: Implications for National Health Policy.

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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Payers are responding by creating, acquiring or fortifying provider networks and healthcare clinics of their own.

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[Podcast] Is Your Healthcare Email Marketing HIPAA Compliant?

Healthcare Success

Most healthcare marketers are unaware that seemingly innocuous patient email marketing campaigns are yet another area where you could inadvertently run afoul with HIPAA regulations, or, even worse, suffer a breach. From the moment someone interacts with your healthcare organization, you must inform them of your communication methods (e.g.,

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Competition is on the horizon for costly narcolepsy treatments

pharmaphorum

In a case filed in California in 2021, Molina Healthcare claimed Jazz Pharmaceuticals engaged in a “comprehensive anticompetitive scheme to suppress generic competition for Xyrem,” abused the REMS program, and “engaged in sham patent litigation.”. Xyrem is one of three that has a patent. About the author.

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AMR certification: recognising responsibly in antibiotic manufacture

European Pharmaceutical Review

1 Adopting both the Antibiotic Manufacturing Standard and certification will help to “mitigate the risk of the development and spread of AMR in the environment,” according to Courtney Soulsby, Global Director of Healthcare Sustainability at BSI and Steve Brooks, Manufacturing Working Group Chair at the AMR Industry Alliance.

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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce

Increase patient engagement during research and development A growing body of evidence shows that people who are well-informed and are motivated to actively engage in their healthcare have better health outcomes. Greg Hurst , a Salesforce solution consultant, was diagnosed with Spinal Bulbar Muscular Atrophy in 2007.

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