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Our healthcare has failed us

World of DTC Marketing

While there are lots of reasons for this the silence of healthcare providers is a huge reason. The adult obesity rate passed 40 percent nationally for the first time according to the 2017–2018 National Health and Nutrition Examination Survey (NHANES), a 26 percent jump from 2007–2008.

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Dr B raises $8m for telehealth service to deliver COVID antivirals

pharmaphorum

US startup Dr B – formed in 2021 to help match patients seeking a COVID-19 vaccine to suppliers with leftover stock – is branching out into antivirals with the help of an $8 million fundraising. The “visitless prescription” service will be available for free for people with low incomes, according to Dr B’s website.

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The Ripple Effect: How Pharmaceutical Advertisements Impact the Industry and Beyond

Pharma Marketing Network

From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the effects of these advertisements are not always positive, as they can also lead to overdiagnosis, overtreatment, and higher healthcare costs.

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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

Health systems will buy or establish an insurance plan to serve as an extension of their continuum of care, a means of directing referral streams to increase revenue and securing control over clinical and formulary decisions for patients.

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What CVS’s Signify Health acquisition means for the future of healthcare

pharmaphorum

People enjoy when products and services come to them (and fast) — healthcare included. Instead of patients travelling to doctors, doctors will now visit patients so that people receive the care they need in the place they’re most comfortable: their own homes. What are the opportunities for CVS and the healthcare industry? .

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Innovations & Challenges in Brain Health

PM360

We’re gaining a richer understanding of the brain’s complex inner workings, and today’s innovations reveal the vast, untapped potential of science and technology to transform the lives of patients and their families. Regarding leadership, my guiding principle has always been to do what’s right for patients and your people.

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Lower Your Cost Per Acquisition Through Conversion Rate Optimization

Healthcare Success

Prioritize the patient conversion process. Why This Episode Matters Its packed with insights on refining your digital marketing approach to ensure every ad dollar spent leads to real patient conversions. Brian Massey (Conversion Sciences) Yeah so in 2007 I founded conversion sciences. What else could you do?