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Our healthcare has failed us

World of DTC Marketing

IN SUMMARY: American healthcare is failing. While there are lots of reasons for this the silence of healthcare providers is a huge reason. The adult obesity rate passed 40 percent nationally for the first time according to the 2017–2018 National Health and Nutrition Examination Survey (NHANES), a 26 percent jump from 2007–2008.

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American healthcare is unsustainable

World of DTC Marketing

In Gallup’s 2019 survey of potentially worrisome issues among Americans, healthcare topped the list for the fifth straight year. Most other developed countries control costs, in part, by having the government play a stronger role in negotiating prices for healthcare. Healthcare Practices Defensive Medicine.

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[Podcast] Is Your Healthcare Email Marketing HIPAA Compliant?

Healthcare Success

Most healthcare marketers are unaware that seemingly innocuous patient email marketing campaigns are yet another area where you could inadvertently run afoul with HIPAA regulations, or, even worse, suffer a breach. From the moment someone interacts with your healthcare organization, you must inform them of your communication methods (e.g.,

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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Payers are responding by creating, acquiring or fortifying provider networks and healthcare clinics of their own.

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What CVS’s Signify Health acquisition means for the future of healthcare

pharmaphorum

CVS Health recently acquired home healthcare agency, Signify Health , for a whopping $8 billion. With the biggest players across the healthcare industry interested in making an offer, I only expect the popularity and availability of home healthcare to grow from here. What challenges does CVS face?

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Health literacy is a huge problem

World of DTC Marketing

University of Connecticut, 2007.). ” Health literacy leads to higher healthcare costs, and it’s time to acknowledge that people want good, credible information in easy-to-understand English. economy up to $236 billion every year. Trujillo, S. Rosenbaum, and B. Low Health Literacy: Implications for National Health Policy.

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The Ripple Effect: How Pharmaceutical Advertisements Impact the Industry and Beyond

Pharma Marketing Network

From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the effects of these advertisements are not always positive, as they can also lead to overdiagnosis, overtreatment, and higher healthcare costs. Goozner, M.