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Our healthcare has failed us

World of DTC Marketing

IN SUMMARY: American healthcare is failing. While there are lots of reasons for this the silence of healthcare providers is a huge reason. The adult obesity rate passed 40 percent nationally for the first time according to the 2017–2018 National Health and Nutrition Examination Survey (NHANES), a 26 percent jump from 2007–2008.

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Health literacy is a huge problem

World of DTC Marketing

University of Connecticut, 2007.). ” Health literacy leads to higher healthcare costs, and it’s time to acknowledge that people want good, credible information in easy-to-understand English. economy up to $236 billion every year. Trujillo, S. Rosenbaum, and B. Low Health Literacy: Implications for National Health Policy.

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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Payers are responding by creating, acquiring or fortifying provider networks and healthcare clinics of their own.

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[Podcast] Is Your Healthcare Email Marketing HIPAA Compliant?

Healthcare Success

Most healthcare marketers are unaware that seemingly innocuous patient email marketing campaigns are yet another area where you could inadvertently run afoul with HIPAA regulations, or, even worse, suffer a breach. From the moment someone interacts with your healthcare organization, you must inform them of your communication methods (e.g.,

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What CVS’s Signify Health acquisition means for the future of healthcare

pharmaphorum

CVS Health recently acquired home healthcare agency, Signify Health , for a whopping $8 billion. With the biggest players across the healthcare industry interested in making an offer, I only expect the popularity and availability of home healthcare to grow from here. What challenges does CVS face?

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Dr B raises $8m for telehealth service to deliver COVID antivirals

pharmaphorum

Dr B is the brainchild of Cyrus Massoumi, one of the founders of Zocdoc, a healthcare marketplace that aims to make it easy for people to find and book in-person or virtual medical care and has grown a user base of millions in the US since its launch in 2007.

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Competition is on the horizon for costly narcolepsy treatments

pharmaphorum

In a case filed in California in 2021, Molina Healthcare claimed Jazz Pharmaceuticals engaged in a “comprehensive anticompetitive scheme to suppress generic competition for Xyrem,” abused the REMS program, and “engaged in sham patent litigation.”. Xyrem is one of three that has a patent. About the author.