2007 Education Healthcare 
World of DTC Marketing
SEPTEMBER 17, 2020
IN SUMMARY: American healthcare is failing. While there are lots of reasons for this the silence of healthcare providers is a huge reason. The adult obesity rate passed 40 percent nationally for the first time according to the 2017–2018 National Health and Nutrition Examination Survey (NHANES), a 26 percent jump from 2007–2008.
World of DTC Marketing
AUGUST 6, 2021
University of Connecticut, 2007.). When patients receive written health communication materials that don’t match their reading level, patient education is not effective. Last week, I helped a college-educated person understand the risks of prostate cancer as he had many questions and just wanted information “in plain English.”
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Clarivate
APRIL 24, 2023
healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Payers are responding by creating, acquiring or fortifying provider networks and healthcare clinics of their own.
Healthcare Success
MAY 22, 2024
Most healthcare marketers are unaware that seemingly innocuous patient email marketing campaigns are yet another area where you could inadvertently run afoul with HIPAA regulations, or, even worse, suffer a breach. From the moment someone interacts with your healthcare organization, you must inform them of your communication methods (e.g.,
Salesforce
FEBRUARY 20, 2024
Increase patient engagement during research and development A growing body of evidence shows that people who are well-informed and are motivated to actively engage in their healthcare have better health outcomes. Greg Hurst , a Salesforce solution consultant, was diagnosed with Spinal Bulbar Muscular Atrophy in 2007.
InCrowd
JULY 14, 2022
The idea of being able to dedicate a day or weekend “off” to attend conferences, specialist seminars, or continuing education webinars can sometimes feel insurmountable as it means the basics necessities that keep a family running (appointments, grocery shopping, meal prepping, laundry, cleaning house) would be left unfinished. Humphris, G.,
Pharma Marketing Network
MAY 3, 2023
From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the effects of these advertisements are not always positive, as they can also lead to overdiagnosis, overtreatment, and higher healthcare costs. Goozner, M.
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