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With the increase in competition, it has become essential for pharmaceutical companies to find the most effective methods of advertisement to reach their target audience. This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential sideeffects.
Demand for treatment The American Cancer Society estimates that over 12 million new cancer cases were diagnosed worldwide in 2007. However, there’s still plenty of cancers where treatment can only prolong life by two to three months and then only with sideeffects that bring up serious quality of life issues.
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