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Biogen’s $900 million settlement signals scrutiny on speaker fees

Pharmaceutical Technology

As per the US Department of Justice, Biogen paid remuneration in the form of training and consulting fees and speaker honoraria, to induce physicians to prescribe the company’s drugs, in violation of the Anti-Kickback Statute. The company currently has three MS drugs in its pipeline.

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The Levels of Content & Why Healthcare Can’t Settle for Lower Tiers

Healthcare Success

This special editorial relationship allows experienced, senior-level content writers to produce high-quality, authoritative content for healthcare websites. It happens through close, collaborative relationships between your subject matter experts (most of whom are key stakeholders, physicians, and nurses) and writers.

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Is it Time for a New Healthcare Brand – Or a Rebrand?

Healthcare Success

Planning for Healthcare Rebranding Partnering with a specialized health marketing or healthcare branding agency can help you reshape, reimagine, and reposition your brand for growth. You must consider the needs, wants, and preferences of patients, healthcare professionals, referring physicians, and other internal and external stakeholders.

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Will A.I. Replace the Medical Sales Workforce and Surgeons? With Edouard Saget

Evolve Your Success

With Edouard Saget In this episode, we have another special guest. What makes Edouard special? It’s trying to do all the processing of the physician in their brain as how they would want to do it and telling a digital or software robot to do it on their behalf, and it works. — Listen to the podcast here Will A.I.

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Ep. 001 – John Mack Podcast Transcript

Pharma Marketing Network

I was at Physicians Online at the time. And I had experience doing these highlight bulletins when my work with RJ at the physicians’ online. They would write up the presentations by physicians about drugs. And then they were distributed to physicians’ online and the next day. John Mack (PG): I think 2006 to 2012.

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